Contributors

About

Michelle Dziuban is the Social Media Manager for Cision, where she has worked since 2012. With a background in marketing and advertising, she loves keeping tabs on emerging industry trends. Most recently, she appeared on one of the most popular marketing podcasts in the world, Jay Baer’s Social Pros Podcast (How B2B’s Can Rock Facebook Live Video) and authored a byline on CMO.Com (What CMO’s Need to Know About Live-Streaming).

In her free time, Michelle enjoys yoga, running and being outdoors. Find her on Twitter @dziubs.

Jul 14, 2016

It’s Time to Go Live: Q&A with Vincenzo Landino

Shaan Purri, co-founder of Blab, recently said people don’t want scripted, manicured, polished and perfected content anymore. They want brands […]
Jun 23, 2016

Baseball, Beers and Statistics: Cubs vs. Cardinals

Do you know a Chicago Cubs or St. Louis Cardinals fan? Check out what we found out about the fan personas of these baseball rivals after tracking Twitter.
May 11, 2016

Salesforce #NA14 Crisis: Why Social Listening Matters

More than 1.6 million tweets mentioned Salesforce yesterday. How did it respond to the NA14 crisis? Find out and get crisis communication tips in this post!
May 6, 2016

Why Facebook Live Matters to Marketing

Co-founder of Blab, Shaan Purri once said people don’t want scripted, manicured, polished and perfected content anymore. They want brands […]
Apr 26, 2016

When Tragedy Hits, Should Brands Take to Social?

“As much good social media has brought to us, it has also disconnected us from the human element.” – Kim […]
Apr 20, 2016

#SMMW16 Mantra: ‘Be More Human’

It was at Mark Schaefer’s closing keynote at Social Media Marketing World on Tuesday, April 19 in San Diego, where […]
Mar 30, 2016

Instagram Video Changes: Is Longer Better For Brands?

It’s safe to say that many Instagram users have been in freak out mode lately. First, the platform announced at […]
Mar 14, 2016

The Power of Storytelling in PR

Closing out the #RaganDisney conference, Steve Clayton of Microsoft discussed how to make your brand's story stand out. Learn his 4 P's of storytelling!
Mar 11, 2016

#RaganDisney Recap: Social Media Sins & Wins

Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney […]
Feb 29, 2016

The Oscars: If The Socialsphere Selected the Winners

What did you think of the 88th Academy Awards ceremony? See what viewers spoke up about on social and which films would have won if social data called the shots.
Feb 23, 2016

Top 10 Cruz Staffers on Twitter

Engaged social followers are translating into voters, as Cision accurately predicted that both Trump and Bernie Sanders would win the […]
Feb 19, 2016

Social Selling: Turn Relationships Into Revenue

If your company isn’t leveraging social selling, you’re losing opportunities…and likely handing sales to your competitors. Social selling isn’t a […]
Feb 16, 2016

Top 10 Rubio Staffers on Twitter

Social engagement and virality have been indicators of the viability of candidates in the 2016 presidential election cycle. Engaged social […]
Feb 8, 2016

Infographic: Super Bowl 50’s Top Brands & Ads

Brands spent millions on Super Bowl ads, but how much social media reaction did they generate? Cision shows which brands controlled share of voice.
Jan 13, 2016

What Kept Social Buzzing During the State of the Union?

After seven years and countless political battles President Barack Obama still manages to turn out a crowd. Obama’s 2016 State […]
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