About
Maria Materise is a content marketing specialist for Cision. Formerly a copywriter, she enjoys creating content that excites and inspires audiences. She is an avid reader, movie trivia geek, Harry Potter fanatic and makeup junkie..
Contributors
Mar 1, 2016
The Secrets to Successful Pitches: Q&A With Michael Smart
With more and more people pitching reporters every day, your pitches may be falling under the radar. So how can […]
Feb 29, 2016
5 Ways to Get Reporters to Respond to Pitches
Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But […]
Feb 25, 2016
Behind the Headlines With Ted Meyer
In times of crisis, are you able to think on your feet? A well-thought out communication plan can only take […]
Feb 25, 2016
3 Ways to Improve Content With a Hub-and-Spoke Model
Today’s constant flow of content is creating a problem for Fortune 500 companies. With so many teams and platforms to […]
Feb 24, 2016
Behind the Headlines With Chris Dobson
There are no guarantees that anything will last forever in the PR industry. With so much constant change, if you’re […]
Feb 23, 2016
Behind the Headlines With Jim Hawker
Your PR program won’t succeed if you’re only focused on one area. A combination of paid, earned, shared and owned […]
Feb 22, 2016
3 Ways to Gain Insights From Big Data
Today, content is flooding your audience’s inboxes, social media feeds and search engine result lists. In fact, there has been […]
Feb 18, 2016
Behind the Headlines With Bob Gold
Good PR hinges on relationships. Without a strong relationship with your audience, you won’t be able to communicate effectively. In […]
Feb 17, 2016
Behind the Headlines With Dan Gregory
Storytelling, while central to PR strategies, is a delicate process. If you don’t understand the individual or group whose story […]
Feb 16, 2016
Behind the Headlines With Travis Taylor
The road to successful PR isn’t straight. So how can you best navigate the bumps and curves that will threaten […]
Feb 16, 2016
Free Report! What’s the State of the Media?
Cision's annual State of the Media report provides insight on the relationship between journalists and communication professionals. Find out how your outreach is affected!
Feb 11, 2016
Behind the Headlines With Kathy Jeavons
In PR, there’s no telling what trends will last and what won’t, which means PR pros always need to be […]
Feb 11, 2016
3 Benefits of Integrating Your Enterprise Social Strategy
Social media dominates the communication landscape. In fact, 98 percent of Fortune 500 companies rely on social media. Despite their […]
Feb 10, 2016
Behind the Headlines With Dan Cence
A PR pro’s job is never done. With constant changes and new things happening every day in the industry, keeping […]
Feb 9, 2016
Behind the Headlines With Erica Archambault McCabe
PR isn’t just about selling a product. It’s also about effecting change, promoting stories and making a difference in the […]
