Contributors

About

Maria Materise is a content marketing specialist for Cision. Formerly a copywriter, she enjoys creating content that excites and inspires audiences. She is an avid reader, movie trivia geek, Harry Potter fanatic and makeup junkie..

Behind the Headlines With Brooks Wallace

Every day, journalists receive tons of pitches from communication professionals just like you. So how can you stand out from […]

Behind the Headlines With Sharon Ward Keeble

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get […]

3 Reasons to Measure Social ROI

Most brands don't know the value of their social efforts. Learn 3 reasons why measuring social ROI will benefit your business and your bottom line.

Behind the Headlines With Ed James

PR is not one-size-fits-all. So how do you know what the right strategy is for your brand? Ed James, president/PR […]

4 Ways to Connect With Customers Through Content

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know […]

Behind the Headlines With Sophie Raine

If your PR strategy looks the same as your competitors, progress will be a challenge. So how can you become […]

Behind the Headlines With Stan Steinreich

If your brand isn’t getting any media coverage, you’re missing out on opportunities to connect with your audience. With a […]

4 Steps to Creating Effective Video Content

Today’s audiences are bombarded with content. If you want to your audience to hear your brand’s message heard, you need […]

Behind the Headlines With Alex Myers

Brands today need to do more than sell a product. Without a cause, purpose or story, your audience won’t pay […]

Free White Paper! Combat Crises in Real Time

Even with a plan in place, crises can offer unexpected challenges. Learn how to be prepared in real-time with influencer relations and media intelligence!

Behind the Headlines With Amy Neben

Your audience trusts their peers more than they trust your CEO. If you want to make an impact on your […]

Behind the Headlines With Adam Friedman

Social media has a major impact on how your brand is perceived. If you’re not monitoring what people are saying, […]

3 Media Trends That Will Improve Your PR Campaigns

As journalism trends continue to evolve, communication professionals do not remain unaffected. But with so much constant change, how can […]

Behind the Headlines With Greg Jawski

Crises can strike at any time. And if you don’t have a plan, your brand reputation could take a hit. […]

Behind the Headlines With Greg Mondshein

Before you even begin creating a communication strategy, you need to have a clear grasp on your industry and your […]

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