About
Maria Materise is a content marketing specialist for Cision. Formerly a copywriter, she enjoys creating content that excites and inspires audiences. She is an avid reader, movie trivia geek, Harry Potter fanatic and makeup junkie..
Contributors
Apr 20, 2016
Behind the Headlines With Glenn Boyet
Authenticity can mean the difference between connecting with your audience and losing them to a competitor. Glenn Boyet, director of […]
Apr 19, 2016
Behind the Headlines With Deborah Radman
If you can’t earn your audience’s trust, you won’t earn their business. Trust is the foundation of any relationship, says […]
Apr 14, 2016
How To Connect With Influencers: Q&A With Stacey Miller and Natalia Dykyj
Digital stars are now even more popular than mainstream celebrities – even Taylor Swift and Bruno Mars, according to a […]
Apr 13, 2016
Behind the Headlines With Josh Culling
There will always be people or organizations that do not like your brand. If your brand isn’t ready to face […]
Apr 12, 2016
Behind the Headlines With Adriana Stan
Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, […]
Apr 8, 2016
5 Tips for Leveraging Influencers in Real Time
Word travels fast on the Internet, and if you don’t jump on the opportunity to enter a trending conversation, you’ll […]
Apr 6, 2016
Behind the Headlines With Michael Brito
You aren’t the only one competing for your audience’s attention. They’re bombarded every day with content, advertisements and information. So […]
Apr 5, 2016
Behind the Headlines With Sara Ghazaii
Communication has shifted, and people are connecting faster and in more ways than ever. If your brand doesn’t keep up, […]
Apr 5, 2016
3 Factors to Measure During a Crisis
When a crisis hits, it’s easy to assume you’re taking on water. But before you start bailing your brand out, […]
Mar 31, 2016
Behind the Headlines With Neil McAllister
Your audience doesn’t respond to stories about your products. But they do respond to stories about people. If you want […]
Mar 31, 2016
Infographic: What to Do During the First 48 Minutes of a Crisis
Crises can hit your brand without warning, and if you’re not prepared, you could have a full-blown catastrophe on your […]
Mar 30, 2016
Behind the Headlines With Matt Sutton
If you’re not providing the media with anything of value, they won’t give your story a second glance. Matt Sutton, […]
Mar 29, 2016
Behind the Headlines With Kim Spear
The basic principles of PR remain the same around the world. But if you don’t understand how your brand fits […]
Mar 29, 2016
Free White Paper! Defend Against Crises With Grassroots Support
Government relations crises are inevitable. Do you have the right plan to combat them? Find out how to build your grassroots support system!
Mar 24, 2016
4 Ways Influencers Support Brands in Real Time
When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so […]
