About
Maria Materise is a content marketing specialist for Cision. Formerly a copywriter, she enjoys creating content that excites and inspires audiences. She is an avid reader, movie trivia geek, Harry Potter fanatic and makeup junkie..
Contributors
May 17, 2016
4 Reasons Your Digital Newsroom Falls Short for Journalists
Only 6 percent of journalists say digital newsrooms meet their needs. And if you aren’t meeting journalists’ needs, they’ll pass […]
May 12, 2016
Behind the Headlines With Nick Gourevitch
Before you can build a strong communication strategy, you must do the research. Without insights on your industry and audience, […]
May 11, 2016
Behind the Headlines With Brenda Urban
If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. Brenda Urban, […]
May 10, 2016
Behind the Headlines With Katja Schroeder
Storytelling has changed. Your audience is accessing your brand story in new and different ways, and if you aren’t reaching […]
May 5, 2016
Behind the Headlines With Lisa Martins
Audiences, especially those of healthcare brands, have grown increasingly skeptical. But if you don’t have your audience’s trust, they won’t […]
May 5, 2016
3 Steps to Choosing the Right Influencer in Real Time
Every second you waste during a real-time event is an opportunity lost – and a chance for a competitor to […]
May 4, 2016
Behind the Headlines With Rich Oppel
Your story is worthless if you can’t get anyone to care about it. Before you pitch a journalist, you must […]
May 3, 2016
Behind the Headlines With Karen Paff
Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your […]
May 2, 2016
4 Ways Data Can Improve Your Communication Strategy
With more content in the marketplace than ever and attention spans now shorter than goldfish, how can you know what […]
Apr 28, 2016
Behind the Headlines With Ray Hennessey
Too many brands are churning out uninspiring content, and your audience is ignoring it. If you don’t know what message […]
Apr 27, 2016
Behind the Headlines With Holly Beverly
Your audience wants to interact with your brand in new and unexpected ways. Are you providing them with the content […]
Apr 27, 2016
Free E-Book! Prove ROI With Multi-Touch Attribution
Do you know how to prove the value of your communication efforts? Learn how a multi-touch attribution model can help you in Cision's free e-book!
Apr 26, 2016
Behind the Headlines With Ashley Simmons
New tools and technology are always accessible, but if you don’t have a plan for how you will use them, […]
Apr 21, 2016
Behind the Headlines With Alan VanderMolen
Reaching your audience with the right message can be a challenge. But for global brands, the right message may not […]
Apr 21, 2016
3 Ways Journalists Use Social
Sending a pitch to a journalist without building rapport in advance almost guarantees rejection. So where should communication professionals go […]
