About
Maria Materise is a content marketing specialist for Cision. Formerly a copywriter, she enjoys creating content that excites and inspires audiences. She is an avid reader, movie trivia geek, Harry Potter fanatic and makeup junkie..
Contributors
Jun 8, 2016
Behind the Headlines With Doug Wright
New technology has transformed the relationship between communication professionals and journalists. Traditional rules no longer apply, so how can your […]
Jun 7, 2016
Behind the Headlines With Aedhmar Hynes
Effective communication is universal. But with so many channels and platforms to choose from, how can you ensure your communication […]
Jun 2, 2016
Behind the Headlines With Eileen Coyne
Your audience receives hundreds of messages every day, but they only take note of a few. Are your brand’s messages […]
Jun 1, 2016
Behind the Headlines With Susannah Malarkey
Convincing your audience to take action is no easy task. If you don’t share the stories that they want to […]
May 31, 2016
Behind the Headlines With Beth Kurth
For health brands, gaining patients’ trust is of utmost importance. But with so much competition for attention, how can you […]
May 27, 2016
3 Ways You’re Measuring Social ROI Wrong
Social media makes up 10.7 percent of marketing budgets. Yet, many brands don’t know how to measure their social ROI. […]
May 26, 2016
Behind the Headlines With Alexa Miller
Consumers aren’t listening to your brand messages. So how can you get them to pay attention and listen to you? […]
May 25, 2016
Behind the Headlines With Jeff Monford
Why does your organization matter? If you can’t answer that question, your audience won’t understand your organization’s value. Jeff Monford, […]
May 24, 2016
Behind the Headlines With Jocelyn Webster
With so much noise online, your audience isn’t going to pay attention to you unless they feel a connection with […]
May 24, 2016
3 Areas to Measure to Establish Thought Leadership
Your audience is skeptical of your brand. They want to know that you are honest, trustworthy and reliable before they […]
May 19, 2016
Behind the Headlines With Meghan Gross
Without strong support from inside your organization, you can’t expect anyone to support you from outside it. Meghan Gross, executive […]
May 19, 2016
4 Steps to Connecting With Influencers Through Owned Media
You spend a lot of time creating content, but is your audience paying attention to any of it? Ninety-two percent […]
May 19, 2016
4 Reasons You Aren’t Prepared To Mitigate Political Crises
You know crises are inevitable, but did you know that 90 percent of them can be avoided with the proper […]
May 18, 2016
Behind the Headlines With Sonja Warner
Your audience is bombarded with content every day. With so much noise, how can your brand cut through and stand […]
May 17, 2016
Behind the Headlines With Anthony Bianco
From research to execution, every aspect of your communication strategy is important. If you’re careless with one piece, the whole […]
