About
Maria Materise is a content marketing specialist for Cision. Formerly a copywriter, she enjoys creating content that excites and inspires audiences. She is an avid reader, movie trivia geek, Harry Potter fanatic and makeup junkie..
Contributors
Jul 21, 2016
4 Ingredients for Overcoming a Political Crisis
Political crises are impossible to avoid, and few organizations know how to handle them once they do strike. Does yours? […]
Jul 20, 2016
Behind the Headlines With Rachel Madden Johnson
Your brand’s effectiveness depends on communicating its story in a way that resonates with audiences. But how do you know what will […]
Jul 19, 2016
Behind the Headlines With Lynda Fernandez
Technologies and platforms come and go, but one thing remains constant: the relationships you make. Lynda Fernandez, senior vice president […]
Jul 19, 2016
Content Is The New Black: Interview With Jeff Barrett
No matter how good your content is, if people can’t find it, it’s not going to benefit your brand. So […]
Jul 14, 2016
Behind the Headlines With Lauren Kaufman
The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss […]
Jul 14, 2016
4 Steps for Monitoring in Real Time
It’s impossible for your brand to sift through the millions of posts and articles published every day. But those posts […]
Jul 13, 2016
Behind the Headlines With Nick Hawley
With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many […]
Jul 12, 2016
Behind the Headlines With Joanna Brahim
Your audience is no longer consuming content in the same ways they once did. So how can you ensure you […]
Jul 12, 2016
Framing Social PR: Q&A With Shonali Burke
To connect with your audience, you need to break through the noise and make an impact. But how? Start building […]
Jul 7, 2016
Behind the Headlines With Daniel Sieger
If your story isn’t clear and simple, your audience won’t pay attention. So how can you ensure you make an […]
Jul 7, 2016
3 Ways to Measure Brand Sentiment Effectively
People are talking about your brand, but do you know what they're saying? Find out what you should monitor to uncover how they actually feel about your brand!
Jul 6, 2016
Behind the Headlines With Sheila Long O’Mara
In today’s digitally-focused world, it may feel like you need to be publishing content constantly, but quicker is not always […]
Jul 5, 2016
Behind the Headlines With Kathy Walsh
Not every platform or tactic will be right for your brand. Don’t waste time and effort on something that won’t […]
Jun 30, 2016
Behind the Headlines With Sandy Lish
No matter how many new platforms and technologies emerge, the core PR foundation stays the same. Sandy Lish, principal and […]
Jun 29, 2016
Behind the Headlines With Ed Chambliss
Do you know whether or not your communication strategy is working? Analytics can tell you. Ed Chambliss, president of Phelps, […]
