Contributors

About

Maria Materise is a content marketing specialist for Cision. Formerly a copywriter, she enjoys creating content that excites and inspires audiences. She is an avid reader, movie trivia geek, Harry Potter fanatic and makeup junkie..

Behind the Headlines With Cheryl Byrne

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, […]

Behind the Headlines With Imelda Suriato

Brands need to connect with their audiences through effective communication. But how will you send the right message if you […]

Behind the Headlines With Howard Stutz

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard […]

Behind the Headlines With Angela DeRusha

Today’s consumers aren’t interested in hearing your brand shout at them. Instead, they want their voices heard first, so your […]

Behind the Headlines With Brandon Puttbrese

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, […]

Behind the Headlines With Chris Shigas

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re […]

Behind the Headlines With Roger Sametz

If you don’t know who your audience is or what they care about, you won’t be able to see how […]

Behind the Headlines With Angie Mathews

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. So how can your brand […]

5 Content Promotion Tactics You May Not Have Thought Of

Your content is worth nothing if no one reads it. But with so much noise out there, how can you […]

3 Things Brands Can Learn From Back-To-School Shopping Discussion

If you don’t understand what motivates your audience to make a purchase, you won’t be able to convince them to […]

Free Tip Sheet! Make Your Press Releases Stand Out

Every day, 1,800 press releases are published in the United States. Do yours stand out or go unnoticed? Learn to grab journalists' attention with your news!

Behind the Headlines With Fred Lake

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. But how? Fred […]

Behind the Headlines With Monique LeNoir

If you can’t clearly illustrate how someone’s donation will make an impact, you won’t be able to convince them to […]

Behind the Headlines With David Landis

Your PR campaign won’t be successful if you’re only focused on one thing. You need a combination of media, including […]

Behind the Headlines With Greg Sherry

Your audience is looking to engage with brands that understand their needs and desires. Are you able to provide them […]

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