About
Maria Materise is a content marketing specialist for Cision. Formerly a copywriter, she enjoys creating content that excites and inspires audiences. She is an avid reader, movie trivia geek, Harry Potter fanatic and makeup junkie..
Contributors
Sep 10, 2015
7 Highlights From Day One of Content Marketing World
What happens when you place all of the world’s top content marketers in one place? You learn, you laugh and […]
Sep 8, 2015
4 Ways to Engage Your Community
PR is nothing without community. You need fans to spread the word about your brand so you can grow your […]
Sep 4, 2015
5 Ways Live Streaming Strengthens Your Relationship With Your Audience
Want to connect to your followers in a new, interesting way? Try Meerkat, Periscope or other live video streaming apps. The emerging platforms let you relate to your audience on a more personal level.
Aug 25, 2015
Meerkat & Periscope: Which Live Streaming App Is Right for Your Brand?
Live streaming is the new kid on the block and it's gaining popularity fast. But should your brand use Meerkat or Periscope? Follow these steps to determine which app your brand should use!
Aug 24, 2015
Social Media ROI: What You’re Doing Wrong
To understand social media's value, you need to know the reasons behind what you do and how to interpret results. Get six pieces of advice from Gary Vaynerchuk.
Aug 18, 2015
6 Quotes on Effective Communication From Gary Vaynerchuk
With the ubiquity of social media and the Internet today, connecting with others is easy. But for brands, connecting with […]
Aug 11, 2015
Free White Paper! Grab Your Audience’s Attention Using Live Video
Meerkat and Periscope have had over 1.5 million live streams since their launch in March. Video streaming is growing fast, […]
Aug 10, 2015
How to Make Podcasting Work for Your Brand
Podcasting is easier than you think. You don’t need tons of fancy equipment or software. In fact, you can do […]
Aug 7, 2015
Is Social Media Changing the Role of Journalists?
Since the dawn of the Internet, the role of journalists and the state of the media have been in a constant […]
Aug 3, 2015
How to Connect With Your Instagram Audience
Instagram isn’t just for “the kids” anymore. Your audience is there, which means you need to embrace this fast-growing social platform. How can you leverage Instagram’s full potential? Use Jenn Herman's tips!
Jul 29, 2015
Facebook’s New ‘See First’ Feature Gives Consumers Control, Challenges Brands
Facebook is at it again. The social network has introduced another update, this time giving users’ more control over what […]
Jul 7, 2015
How the FTC’s New Social Media Guidelines Affect Your Brand
Are you on alert? For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ […]
Jun 24, 2015
Free Tip Sheet! Resolve Crises With Social Media Communication
Don't risk your reputation. Follow this eight-step guide to take control of a social media crisis and guide consumers toward a positive perception of your brand.
Jun 16, 2015
Free White Paper! Manage Crises With a 3-Part Communication Plan
No brand is free from crises, so you need to be prepared. Develop a three-step crisis communication plan that protects your brand before, during and after a crisis.
