About
Maria Materise is a content marketing specialist for Cision. Formerly a copywriter, she enjoys creating content that excites and inspires audiences. She is an avid reader, movie trivia geek, Harry Potter fanatic and makeup junkie..
Contributors
Jan 4, 2016
The 3 Factors to Consider Before Sharing Content
Understanding the rules of copyright can be tricky. So how do you handle each situation? Follow these three guidelines to stay compliant and know whether or not sharing a piece of content is legal.
Dec 18, 2015
3 Benefits of Listening to Employees on Social
Are your employees passionate about working for your brand? Whatever the case, you can bet your employees share their opinions […]
Dec 14, 2015
3 Key Components of Your Content Strategy
At her Cision webinar, Gini Dietrich detailed the elements you need to consider when formulating your content strategy. Learn about 3 of her top suggestions!
Dec 4, 2015
How to Engage Reporters on Social: Q&A With Ian Greenleigh
Journalists are bombarded by pitches every day, making it easy for yours to get lost in the shuffle. So how […]
Dec 3, 2015
Create a Winning Content Marketing Strategy: Q&A With Gini Dietrich
Content marketing has the power to turn your brand into a driving force in your industry, but with so much […]
Dec 3, 2015
Free White Paper! Build a Brand Journalism Program
Your audience no longer responds to traditional advertising. Today, they’re looking for custom content. In fact, custom content is 92 […]
Dec 2, 2015
3 Keys to Convincing Influencers to Work With Your Brand
Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is […]
Nov 17, 2015
Infographic: Become Informed on Copyright Compliance
How often do you share other's content? Protect your brand from legal trouble by staying informed on copyright laws with our latest infographic.
Nov 15, 2015
Infographic: How to Interact With Customers on Social
Your audience is talking about your brand on social right now. But if you don’t respond to them properly, you […]
Nov 13, 2015
3 Reasons Why Social Media Influencers Make Powerful Brand Partners
Who would you rather have promoting your products or services: Kim Kardashian or Michelle Phan? Chances are you know who […]
Nov 12, 2015
Free White Paper! Protect Your Brand With Copyright Laws
Copyright laws can be confusing, and if you're not careful you could be in violation. Follow these tips to stay compliant and keep your reputation clean.
Nov 10, 2015
Connect With Journalists on Social Media: Q&A With Ian Greenleigh
Social media has changed the way brands pitch to journalists. So what are the best tactics? Ian Greenleigh shares his thoughts on engaging journalists online.
Nov 9, 2015
3 Types of Influencers You Need to Target
Influencers have the power to make your audience pay attention to your brand, but not all influencers are the right […]
Nov 8, 2015
Listen Up on Social: Q&A With Jay Baer
If you aren’t listening on social, you’re missing out on tons of opportunities for your brand. Every day, your audience […]
Nov 4, 2015
How to Establish Brand Identity: Top Tips From Jeff Barrett
When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These […]
