About
Maria Materise is a content marketing specialist for Cision. Formerly a copywriter, she enjoys creating content that excites and inspires audiences. She is an avid reader, movie trivia geek, Harry Potter fanatic and makeup junkie..
Contributors
Feb 4, 2016
Behind the Headlines with Verónica González
The stakes for PR are high in the healthcare industry. One wrong step could blow up into a huge crisis. […]
Feb 4, 2016
Cision PR Edition Unveils New Upgrades!
Cision PR Edition has new upgrades, including relationship management, news monitoring and premium services offerings. Learn how the new features can help you!
Feb 3, 2016
Behind the Headlines With Emily Ann Hodges
The advertising strategies of the past no longer stack up to today’s audiences. Now, businesses that innovate are the ones […]
Feb 2, 2016
Behind the Headlines With Bibi Hilton
The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. […]
Jan 28, 2016
Behind the Headlines With Stuart Pfeifer
PR professionals are always looking to better understand journalists, and Stuart Pfeifer has the inside scoop. A former reporter for […]
Jan 28, 2016
4 Brands Running Successful Brand Journalism Programs
Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for […]
Jan 28, 2016
Free White Paper! 4 Key Components of a Winning Enterprise Social Strategy
For enterprise businesses, building a successful social strategy is a challenge. Learn how to build a strategy that involves all departments and drives ROI.
Jan 27, 2016
Behind the Headlines With Kevin Moogan
Sending the right message to the right audience at the right time can seem like an overwhelming task. So just […]
Jan 26, 2016
Behind the Headlines With Sherry Scott
Change doesn’t happen all at once – it takes time. And it takes the right team to help you get […]
Jan 26, 2016
5 Unique Ways to Score Media Coverage
All brands want media coverage. And that means all of them are sending pitches to reporters – the same reporters […]
Jan 22, 2016
4 Reasons Owned Media Drives Earned Media
With so many brands reaching out to journalists every day, only a select few will get a response, and even […]
Jan 20, 2016
Behind the Headlines With Scott Beaudoin
For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his […]
Jan 19, 2016
Behind the Headlines With Scott Peacock
Scott Peacock, public relations manager at Visit North Carolina, discusses how he led the state’s tourism marketing during a summer […]
Jan 13, 2016
6 Steps for Driving Sales Through Content
Sales is an important goal for most marketers' content strategy. Learn how Joe Pulizzi's six-step business model will set you up for content marketing success.
Jan 5, 2016
3 Rewards to Reap From Brand Journalism
Gone are the days of pushing your brand’s message to your audience through traditional advertising. Today, consumers want complex, multi-level […]
