About
This author has yet to write their bio.Meanwhile lets just say that we are proud contributed a whopping 19 entries.
Contributors
Aug 14, 2013
How to Measure What Matters
Every marketing campaign should start with measurable, agreed-upon business goals. It's the only way to measure success. Here are the key marketing measurement metrics to consider.
Aug 7, 2013
Build Brand Loyalty With Confidence
Remember the backlash around the naming of the iPad in 2010? Probably not so much. Apple simply waited for it to blow over while selling millions.
Jul 31, 2013
Why Your Corporate Story Isn’t Converting
You're cranking out content but it’s not moving the needle. The C-suite is disappointed and you have to make a change fast. It's time to ask a few questions related to your strategy.
Jul 24, 2013
Four Content Types That Generate Leads
You want your content to do more than raise brand awareness, says Lisa Gerber. It has to drive business and tie back to your sales goals. These four content types will help.
