Contributors

About

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She’s a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.

Aug 13, 2015

How to Use Instagram to Tell Your Brand’s Story

With an engagement rate 15 times that of Facebook, Instagram is a necessity in social media marketing strategies. However, marketing […]
Aug 13, 2015

Report: More Journalists Are Finding Social Media Useful

Recently, journalists have warmed up to the idea of using social media. Learn three reasons why those who were once skeptical now frequently use these tools.
Aug 8, 2015

4 Ways to Prepare for Podcasting

With one-fifth of Americans listening to podcast episodes at least once a month, brands are beginning to reach out to […]
Aug 6, 2015

Slice Communications: Cision’s Media Database Trounced the Competition

Pitching the right reporter at the right time is key. But if your media database has holes, you’ll miss the […]
Aug 5, 2015

Drive Your Brand’s Success With Top Instagram Tactics

As the fastest-growing social network, Instagram is a must for brands looking to boost their social presence. At her recent webinar, social […]
Aug 1, 2015

How to Measure Your Brand’s Success on Instagram

Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your […]
Jul 29, 2015

Become a Podcaster Master: Q&A With Kerry O’Shea Gorgone

If your target audience is always on the go, how do you reach them? Become accessible by building a podcast strategy. Learn how with Kerry O'Shea Gorgone!
Jul 28, 2015

Waterhouse PR: Cision Cut Our Media Monitoring From Hours to Minutes

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right […]
Jul 28, 2015

Free Tip Sheet! Effectively Engage With Audiences on Instagram

Instagram is now the number one social media channel. How is your brand leveraging the photo-sharing platform? Follow these tips to build an effective PR and marketing strategy.
Jul 27, 2015

Journalists Less Skeptical, More Reliant on Social Media

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch […]
Jul 25, 2015

6 Ways to Get More Instagram Followers for Your Business

A recent bug gave some Instagram accounts as many as 100,000 new followers. While the issue has been resolved, it […]
Jul 23, 2015

Filling in White Space With Ideas: Q&A With Dorie Clark

It takes time, effort and a “unique” idea to go from busy worker bee to sought after thought leader. Dedicating […]
Jul 22, 2015

Get Your Free 2015 Social Journalism Study…& Infographic!

Social media changed the state of the media, but did it also change the way journalists work? See what Cision discovered in their 2015 Social Journalism Study!
Jul 21, 2015

Build Your Brand With Instagram: Q&A With Jenn Herman

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a […]
Jul 20, 2015

Speak Up: Identify Influential Ideas to Make Your Mark

In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Statistics like these […]
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