Contributors

About

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She’s a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.

How to Create Stand-Out Content: Q&A With Ian Cleary

Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to […]

What to Include in Your Email Pitch

More journalists are using social media, but email remains their preferred method of communication. Include these three key pieces of information in your pitch.

3 Tips for Pitching Reporters and Influencers

Pitching is like a science project. Each pitch is an experiment. What you mix and match together can either blow […]

12 Quotes on Facebook ROI From Mari Smith

Facebook is a great place to build your business, but do you know how to turn Likes into leads? Prepare for Mari Smith's upcoming webinar with these 12 quotes.

Free Tip Sheet! Help Yourself Out with These Pitching Practices

Are you a member of Help A Reporter Out and in need of pitching advice? Follow these tips and tricks to get your pitches used by members of the media!

5 Mistakes to Avoid When Writing a Press Release

PR professionals have seen their go-to tools and tactics change, especially over the past few years. Gone are the days […]

How Social Media Is Paving a New Path for Journalism

Journalists are becoming less skeptical of incorporating social media into their workload. Learn which top channels journalists are turning to and how they're using them to reach new audiences.

5 Steps for Live Streaming Video Success

In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. With Cisco […]

Be Human: 4 Lessons From xPotomac 2015

As our world increasingly becomes digital, what's the key to successful communication? Be human! Better your PR with lessons from the 2015 xPotomac conference.

4 Ways to Measure Podcasting Success

Podcasts like “Serial” have proven how hosts can effectively engage with an audience, and communicators are starting to look at […]

How to Distribute & Promote Your Podcast

Podcasting has slowly but steadily become more popular. Five years ago, podcasts had approximately 25 million unique monthly listeners. Now, […]

6 Ways to Connect With Consumers Using Periscope

Ten million people collectively watch 40 years of video each day thanks to Periscope. Learn how to connect with consumers using the video streaming app.

Master Podcasting Practices: Q&A With Kerry O’Shea Gorgone

With a loyal, engaged listener base, podcasting proves audio content is worth getting into, especially if your target audience is always on […]

Free Tip Sheet! Podcasting Best Practices for PR Pros

With one-fifth of Americans listening each month, it's clear podcasting is valuable to your brand. Get started on yours today with the latest best practices!

Which Tools Should You Choose for Podcasting Success?

Podcasting has garnered a lot of attention lately and for good reason. With smartphones, particularly the iPhone, it is easy […]

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