Contributors

About

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She’s a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.

Nov 7, 2015

Take These 4 Steps to Power Your Brand with Bloggers

If 81% of the digital population trusts bloggers, why isn't your brand building relationships with these key influencers? Follow these 4 steps to get started.
Nov 5, 2015

Get Inspired by These 3 Content Marketing Innovators

Looking for fresh ideas to help your content marketing strategy? Learn lessons from three major innovators: BuzzFeed, Upworthy and Mashable!
Oct 31, 2015

4 Building Blocks for Social Selling Systems on Social Media

Only 9 percent of tweets directed at brands use the @ mention. Build a social selling system to listen to all social conversations and generate more leads.
Oct 30, 2015

The 2 Types of Social Network to Navigate for Social Listening

Sales leads can stem from social conversations, but only if your brand has the right approach. Learn the difference between profile- and account-centric networks.
Oct 28, 2015

Free Tip Sheet! How to Grow Your Brand With Social Listening

The key to success no longer has to do with who you know – now, it’s all about who you […]
Oct 24, 2015

How to Beat the Competition by ‘Spying’ on Social Media

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR […]
Oct 23, 2015

Seeking an Influencer? Consider These 3 Factors.

Influencers play a key role in marketing your content to the masses. Learn which three factors you should keep in mind when choosing who to work with.
Oct 22, 2015

Video: All Hands on Deck During a Crisis

Storm clouds are brewing on your brand’s horizon. Only 40 percent of brands have a go-to plan for when crisis […]
Oct 22, 2015

5 PR Skills That Never Go Out of Style & Refresher Tips for Each

Students have gone back to school, but they aren’t the only ones with homework to do. New technology continues to […]
Oct 21, 2015

How to Keep the Press Interested in Your Press Releases

Hoping to get the media interested in your brand's news? Keep these three things in mind before distributing your next press release.
Oct 21, 2015

Once Upon a Time…3 Keys to Good PR Storytelling

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be […]
Oct 17, 2015

3 Ways to Turn Employees Into Brand Advocates

Don't restrict employees from using social media at work! Instead, leverage employees to build organic brand advocates and showcase your company culture.
Oct 15, 2015

Listen, Then Speak: 10 Quotes on Social Media Listening

In today's world, social media listening is a must-have marketing strategy. Get a glimpse at the five audiences you should be listening to with this post!
Oct 12, 2015

First Step Towards Facebook ROI: Educate With Content

Want to revamp your brand's Facebook strategy to see more ROI? Get started on step one with content insights from Facebook partner Mari Smith.
Oct 10, 2015

3 Types of Customers Brands Should Listen to on Social Media

Your customers are speaking up on social media, but are you listening? See who you should pay attention to and how to respond to build better relationships.
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