Contributors

About

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She’s a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.

Jan 8, 2016

Ditch These 3 Social Pitching Tips Immediately

Need to reach out to a reporter on social? Review your approach to ensure you're abiding by proper pitching etiquette. To start, avoid making these 3 mistakes.
Dec 22, 2015

5 Steps Towards Influencer Marketing

Ninety-two percent of consumers trust recommendations from other people, but only 35 percent of brands have a mature influencer program […]
Dec 21, 2015

3 Influencer Marketing Documents to Keep Updated

Can you prove influencer marketing success to executives? Stay organized by documenting outreach efforts. Learn what to keep track of in this post.
Dec 19, 2015

Want More Fans? See 3 Brands’ Secrets

Did you know custom content can help increase public sentiment? Learn how to implement brand journalism with examples from McDonald's, Starbucks and Verizon.
Dec 12, 2015

3 Questions to Ask Before Diving Into Brand Journalism

Looking for a marketing tactic that will keep your brand top of mind? Turn to Implement brand journalism. Get the discussion with these three questions.
Dec 11, 2015

4 Important Years in Copyright Law History

Sharing (content) is caring… that is if you and your team are complying with copyright laws. But when was the […]
Dec 10, 2015

Free Tip Sheet! How to Score Coverage By Pitching on Social

Social media has a secret: media coverage. Learn how to research the right reporters, build rapport and gain publicity with our 11 social media pitching tips.
Dec 5, 2015

3 Things You Need to Know About Brand Journalism

Not driving results with your content? Win back your audience's attention with brand journalism. Learn how to implement this tactic into your marketing strategy!
Dec 2, 2015

5 Audiences Your Brand Should Listen To

Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the […]
Nov 24, 2015

4 Examples of Fair Use Debates in the Digital World

The line between copyright and fair use is even blurrier after last month’s court ruling. Stay on top of recent discussions and lawsuits involving these laws.
Nov 23, 2015

Be the Signal, Not the Noise on Social Media

At his webinar, Ian Greenleigh discussed how to gain media coverage from the side door: using social media. Learn three ways to engage with and pitch reporters.
Nov 21, 2015

4 Steps to Forging a Long-Lasting Influencer Relationship

Your brand can easily lose its influencer if you don't maintain communication after the initial ask. Follow these 4 steps to ensure a long-lasting relationship.
Nov 19, 2015

3 Steps to Involve Influencers in Your Crisis Plan

Crises hit brands every day, but only 40 percent are prepared. Learn why and how your brand should include influencers in your crisis communication plan.
Nov 14, 2015

Follow These Steps to Tackle Influencer Outreach

Did you know influencer marketing has an ROI of $6.50 for each dollar spent? Don't miss out on including this effective tactic in your marketing strategy!
Nov 10, 2015

4 Marketing Tactics B2Bs Can Swipe From Nonprofits

As new tools emerge, the technology and media landscapes continue to shift.   But B2B businesses aren’t changing the way […]
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