Contributors

About

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She’s a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.

Feb 17, 2016

Podcast: What Is Influencer Marketing?

Your brand has a social media presence, blog, newsletter, paid ads…the works. So why don’t your messages reach your target […]
Feb 17, 2016

Pitching’s New Rules: Q&A With Michael Smart

Landing top-tier coverage is every brand’s dream.  But if you don’t approach pitching with the right mindset or media database, reporters will […]
Feb 15, 2016

How to Generate Coverage From Conferences

How are you leveraging your thought leadership? Target key reporters when planning your next conference to get more media mentions. Find out how in this post!
Feb 12, 2016

3 Ways to Contribute to Your Brand’s Social Strategy

Is your brand struggling to keep up with its audiences on social? Learn how to get all departments involved when building out your social strategy.
Feb 11, 2016

How to Use Your Company’s Culture to Get Media Coverage

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. In […]
Feb 4, 2016

3 Steps to Implement a Hub-and-Spoke Model

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the […]
Feb 2, 2016

3 Reasons Why Your Social Strategy Is Failing

More consumers are using social than ever and Fortune 500 companies have taken note. In fact, as of 2015, almost […]
Jan 30, 2016

4 Methods for Securing Media Coverage

How can you increase your changes of getting media coverage? Follow these tips on pitching reporters using the contact methods and media they prefer!
Jan 29, 2016

Creating Content in a Crowded Space: Q&A With Joe Pulizzi

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. And with so many distribution channels to tune […]
Jan 25, 2016

Finding The Content Marketing Sweet Spot

At his recent webinar, Joe Pulizzi outlined six steps towards building a successful content marketing strategy. Learn about the first three in this post.
Jan 21, 2016

Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

At their recent webinar, Scott Peacock and K.C. Brown discussed how to use the right tools for crisis communication. Here, they provide more insight on the topic.
Jan 20, 2016

5 Ways to Build Successful Email Pitches

Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ […]
Jan 19, 2016

3 Tips to Clean Up a Crisis

Facebook. Twitter. YouTube. Snapchat…Today, breaking news is captured, announced and spread faster than ever before thanks to social. In fact, […]
Jan 15, 2016

3 Factors That Shape Your Brand Journalism Strategy

Consumers no longer trust brands after seeing clever ads. Stop pushing products. Learn how to appeal to your audience by building a brand journalism strategy.
Jan 14, 2016

Free Tip Sheet! Earning Media Coverage in the Digital World

Over 198 million people run ad blockers, which means your messages aren't reaching your audience. Stay top of mind by learning 71 ways to earn media coverage!
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