Contributors

About

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She’s a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.

May 12, 2016

Are You Confident About Your PR ROI?

With game-changing technology, practically innumerable communication platforms and reams of data, communication professionals have everything they need to make their […]
May 10, 2016

Can You Measure ROI To The Dollar?

With so much new technology at their fingertips, marketers can reach audiences in ways past generations never dreamt of doing. […]
May 10, 2016

Free Tip Sheet! Combine Influencer Marketing With PESO

Your audience ignores 350 ads daily. Your content is likely drowned out too. How can you change that? Integrate the PESO model to team up with influencers!
May 6, 2016

3 Benefits of Including Influencers In Your Crisis Strategy

Ninety percent of communication crises could be avoided if brands plan ahead. But no matter the type, timing or location […]
May 3, 2016

Who’s Talking About Your Brand?

People have gone content crazy, and it’s impacting your brand. Each day 49 years worth of YouTube video, 80 million […]
Apr 28, 2016

Are You Making PR Measurement Mistakes?

The C-Suite expects every department to report its ROI, including public relations. Can you provide what your executives are looking […]
Apr 26, 2016

National Cotton Council Stays FEC Compliant With Cision

Are you struggling to stay compliant with the FEC? See how the National Cotton Council of America uses Cision to file, balance and export all of its reports!
Apr 25, 2016

Social Media Influencers: The Ultimate Partners for Your Brand

Ninety-two percent of consumers trust recommendations from individuals over brands and 65 percent read more than four reviews before they put […]
Apr 19, 2016

Free Tip Sheet! Prove the Value of Your PR Efforts

How much of an impact is public relations truly having on your brand? Learn how to create a measurement strategy that makes sense for your unique goals.
Apr 18, 2016

Are Trolls Trash Talking Your Brand?

Trolls can get your blood boiling. Will your reaction spark a potential crisis? Here are three questions to ask yourself if a troll trash talks your brand.
Apr 12, 2016

Involve Influencers in Real-Time Events

Want to drive real-time conversations? In order to grab your audience's attention, you must get influencers on board with your brand. Learn how with this post!
Apr 11, 2016

From Cision’s Media Database to NBC’s ‘Today’ Show

“All it took was 10 minutes of using Cision to secure my client a 5 minute, 19 second story on […]
Apr 7, 2016

3 Facebook Features That Benefit the Media

When Facebook first launched, users searched for classmates and dorm room friends. Now, 63 percent of users (up from 47 […]
Apr 4, 2016

Is Your Influencer Relations Program Failing?

With audiences having so many options for content these days, brands struggle to stand out. Sound familiar to your day-to-day […]
Mar 28, 2016

3 Relationships That Shift During a Crisis

A crisis can strike your brand at any moment on any social media platform. And no matter the scenario — […]
1 2 3 4 … 9 10 11

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.
  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.
  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.
  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.