Contributors

About

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She’s a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.

Jul 1, 2016

Social’s Place in the PESO Model: Q&A With Gini Dietrich

This week, Facebook announced it would once again be making changes to its News Feed ranking algorithm. How will this affect your brand? Posts from Pages […]
Jun 27, 2016

Boosting Reach With the Paid Media 1-2 Punch

In such a crowded landscape, how will you get your content to stand out? Learn how to use social ads and sponsored posts to better reach your audience.
Jun 20, 2016

Leverage These 4 Media Types to Impact Your Audience

To create successful campaigns, brands need to connect with influencers. How? They must rely on an integrated communication strategy. Learn how in this post!
Jun 16, 2016

Why Metrics Matter: Day One at the AMEC International Summit

This week hundreds of communication professionals have jetted off to London for the 8th annual Association for the Measurement and […]
Jun 16, 2016

How a Unified Team Results in More ROI

Thanks to the Internet, consumers can buy practically anything from anyone if they own a credit card. But with eight-second […]
Jun 8, 2016

Governors Ball: Rainy Mess or Major Success?

New York City is home to the sixth largest U.S. music festival. Wondering what caused the most buzz this year? See what Cision found from monitoring the event!
Jun 7, 2016

The Importance of a Social ROI Lifecycle

Your brand is present on a variety of social platforms, but can it prove the impact of its posts and […]
Jun 3, 2016

How to Solve Your Social ROI Puzzle

Practically every brand has a social media presence. So why are 45 percent of marketers unable to demonstrate social’s impact […]
May 26, 2016

3 Tips for Getting Influencers Involved in Shared Media

Your audience's social news feeds are a cluttered mess. So how can you make your content stand out? Learn why you should team up with influencers and how to do it.
May 24, 2016

How The Los Angeles Times Decides Which Stories Have Star Power

At the most recent Cision Connects event, four Los Angeles Times editors explored the evolving entertainment journalism landscape. Get all their tips and insights!
May 23, 2016

3 Steps to Analyzing Your PR Measurement Data

Without accurate data, your brand won't be able to analyze its success. Learn how to determine which PR campaigns have the biggest effect on the sales journey.
May 20, 2016

3 Brands That Aced Real-Time Opportunities

Are your messages getting drowned out? Leverage real-time events to influence your audience and lead trending conversations. Learn how from these 3 examples.
May 17, 2016

3 Tips for Building a Measurement Strategy

Today, consumers make an average of six to eight touches before they make a purchase. But do you know which […]
May 16, 2016

3 Ways Measurement Helps Brands Win Audiences

Your brand is not the only one targeting your audience. You’re going up against your competitors, their internal thought leaders […]
May 13, 2016

5 Essentials For Meeting Your Social ROI Goals

By 2020, social media spending will account for 21 percent of marketing budgets. But if you can’t prove your efforts […]
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