Contributors

About

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She’s a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.

Jun 6, 2015

Who Should You Include on Your Crisis Communication Team?

Whether dealing with a cyberattack or responding to a customer-facing issue, your company should have a crisis communication team in […]
Jun 4, 2015

5 Rules-Based Attribution Models PR Pros Should Know

This post is based on content from our free white paper “How to Measure PR in a Multi-Touch Attribution Model.” […]
Jun 3, 2015

Stirring It Up on Social: Lessons From ‘Built With Chocolate Milk’

We often associate happy childhood moments with PB&J sandwiches and chocolate milk. So much excitement came from stirring chocolate powder […]
May 30, 2015

3 Multi-Touch Attribution Models for a Data-Driven PR Strategy

Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to […]
May 28, 2015

Free White Paper! Measure PR Using Multi-Touch Attribution

Measurement is crucial to finding success now and in the future. But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to analyze and understand.
May 26, 2015

Measuring Metrics: What’s the Formula for Showcasing PR’s Value?

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives […]
May 23, 2015

How to Successfully Navigate Your Brand Through a Crisis

Crises are inevitable, especially in today’s world where messages fly at the speed of social. Consequently, public relations professionals should […]
May 7, 2015

Who Earned the Most Buzz at PR News’ PR Measurement Conference?

In the lead up to April’s PR News’ PR Measurement Conference, the social discussion was relatively neutral and quiet. Once […]
May 1, 2015

The 5 Basic Steps to Using Video for PR

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video […]
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