Contributors

About

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She’s a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.

Jul 18, 2015

How to Become Your Brand’s Professional Photographer on Instagram

Last week, Instagram’s much-anticipated makeover continued. Now, both iOS and Android app users can upload larger, more beautiful pictures. Without […]
Jul 15, 2015

Infographic: Ace Your Media Interview With This Checklist

What happens when you have to get in front of colleagues to present a project? Some get sweaty palms or […]
Jul 11, 2015

3 Steps to Creating an Instagram Contest

Hosting an Instagram contest is an effective way to build buzz around your brand and increase awareness for your services. […]
Jul 8, 2015

Speak Up, Stand Out: Q&A With Dorie Clark

Too many people don't understand how to share their ideas with the world. Learn how to leverage your experiences, stand out and become a thought leader with insights from "Stand Out" author Dorie Clark!
Jul 6, 2015

How Instagram’s New Features Help Brands Target New Audiences

With a 66 percent increase in users over the past year, Instagram is essential to visual social media marketing for […]
Jul 2, 2015

Keep it Simple: Getting Started With a Multi-Touch Attribution Model

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start […]
Jun 27, 2015

4 Things Brands Should Do After Surviving a Crisis

You survived a crisis! That's great, but are you really in the clear? Check out these steps to pinpoint what to add to your plan before the next crisis hits.
Jun 26, 2015

8 Steps to Create the Ultimate Crisis Communication Plan

As social media’s popularity rises, the likelihood of a threat coming from a digital platform increases as well. Without a […]
Jun 20, 2015

When Should You Call a Social Media Threat a Crisis?

When you listen to conversations about your brand on social media, take note of the frequency of negative comments and […]
Jun 18, 2015

How Well Did Social Shake-Up 2015 Stir Up Social?

With 500 attendees, the two-day Atlanta, GA event had 12,834 total social messages. Which speaker dominated the online discussion and how did it compare to SMMW?
Jun 17, 2015

Digital Newsrooms: USA Today Talks Mobile & Social

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms […]
Jun 15, 2015

Crush Crises: Engage With Influencers Before Threats Hit

With the ever-increasing use of social media, brands have to accept that they’re no longer in complete control of their […]
Jun 13, 2015

4 Ways to Leverage Twitter During a Crisis

On Twitter, reactions to your company’s crisis can spread like wildfire if you don’t extinguish the flames as quickly as […]
Jun 10, 2015

USA Today’s Tips for Pitching to Get News Coverage

Ever wished you could pick top journalists' brains? See what leaders from USA Today say about how PR pros and journalists can build productive relationships.
Jun 9, 2015

Your 5-Step Plan to Modern PR Measurement

Modern PR practices evolve to adapt to changes happening in the digital world. For a while, advertising value equivalency (AVE) […]
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