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May 19, 2010
Coming to a TV near you: 3D
May 19: Once reserved for the cinema, 3D technology is not a new concept, but plastic glasses and real-life images […]
May 14, 2010
Today’s food writing trends
May 14: In 2007, the now-defunct Gourmet magazine made mention of Edible Communities magazines on their Good Living page. A […]
May 12, 2010
Online community news nation
May 12: Hyperlocal has been a popular phrase over the last couple of years – so much that even big […]
May 6, 2010
Q & A with a burgeoning social media guru
May 6: Social media boomed in 2009 as the media truly began to embrace Twitter, Facebook and the variety of […]
Apr 28, 2010
News channels skating the endorsement line
April 28: Over the course of a year, there have been multiple reports that the lines between advertising and editorial […]
Apr 23, 2010
The rise of Spanish-language programming on DTV
April 23: Since television’s Congressionally-mandated evolution from an analog to a digital format began last June, television broadcasters have increasingly […]
Apr 13, 2010
Q1: a transforming media industry
The first quarter of 2009 was a media massacre. Print media suffered death-dealing blows and broadcast didn’t fare much better. […]
Apr 9, 2010
Magazine publishers innovate with brand extensions
Back in the 1950’s, product giant Proctor & Gamble introduced to their cleaning supply division Mr. Clean, a liquid cleaner […]
Apr 7, 2010
Webcasting editorial meetings: the method behind the madness
On Monday, one of the big stories of the day at the New York Times revealed a possible link between […]
Mar 26, 2010
Journalism interns will work for free
The summer that Vocus media researcher Zoe Lintzeris worked as an unpaid intern at the Washington Examiner she decided journalism […]
Mar 19, 2010
Traditional media outlets getting more ‘social’
Regardless of the person’s title -– whether it’s social media editor or social media director — newsrooms across the country […]
Mar 17, 2010
In ads we trust
Fifteen years ago, the idea of putting an advertisement on the front page of a newspaper wouldn’t even have been […]
Mar 12, 2010
Let’s talk sports
Radio stations that were previously Top 40, Jazz or Oldies formats may now produce the sounds of male sports banter. […]
Mar 5, 2010
Like the entire media industry, the freelance model is changing
Back in the mid-1990’s, J.P. Partland could freelance an article for one publication in New York, and then make additional […]
Mar 3, 2010
Hispanic media on demand
While publications across the country drop distribution or even their print product all together, Defining Trends is changing its name […]
