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Mar 6, 2013
PR pros use a range of social media sites to make media connections
We’ve explored the many ways in which PR professionals utilize the power of mainstream social media sites like Twitter, Facebook […]
Feb 8, 2013
Dropping the AP
Soon after Andrew Prutsok joined Ohio’s Norwalk Reflector as publisher in 2007, he gave the paper’s two-year notice to the […]
Jan 23, 2013
The separation of editorial and advertising
The separation of church and state-like line that has always existed between editorial and advertising is becoming nonexistent. In the […]
Jan 16, 2013
Digital trends in the New Year
As the media industry continues to evolve with the changing times, paywalls and digital-first strategies continue to be a part […]
Jan 11, 2013
High school papers following the digital trend
Much like its more mainstream and collegial counterparts, high school media is getting into the swing of the digital landscape […]
Jan 9, 2013
Will the Washington Post benefit from a paywall?
Like many newspapers around the country, the Washington Post has begun entertaining the idea of a paywall. The contradiction is […]
Dec 21, 2012
Flipping for radio formats
Holiday music may presently be heard crooning from your radio this season as many stations change to an all-holiday format. […]
Dec 7, 2012
Social media pitches: journalists weigh-in
New York Times political writer Nick Confessore hates being pitched through social media and prefers the email pitch over the […]
Dec 5, 2012
The life and times of The Daily
It’s hard to argue that the launch of The Daily in early 2011 wasn’t a bold move. After all, these […]
Nov 30, 2012
Pitching journalists via social media: yay or nay?
Although social media had given way to new alternative avenues for PR professionals to connect with journalists, many media industry […]
Nov 28, 2012
Student journalists go digital-first with positive attitudes
Andy Rossback and fellow student journalists at the University of Oregon’s Daily Emerald took 11 months to re-imagine the student […]
Nov 21, 2012
Competition lives in New Orleans
New Orleans is shaping up to be a battleground for news organizations. All it took was for the Times-Picayune to […]
Nov 16, 2012
Newspapers as ebook publishing houses
The rise of the ebook industry over the last several years has newspapers and the publishing worlds colliding. Whether from […]
Nov 14, 2012
PR pro’s share the impact of paywalls
It’s no secret newspapers are increasingly adopting paywalls in an attempt to bring in more revenue. But while there are […]
Nov 9, 2012
Endorsing presidential candidates appears to be a dwindling practice
The ballots are in and the race is over, but for Milwaukee Journal-Sentinel editorial editor David Haney, it’s now time […]
