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jeffrey.vanderby@cision.com'

About

Jeffrey Vanderby is Cision’s Senior Manager of Product Marketing for Global Markets, helping to define product positioning and messaging for Cision Comms Clouds and other Cision products in Canada and the UK. Previously, he has worked in the Print and Film & Television industries. Connect with him at jeffrey.vanderby at cision.com or on LinkedIn (https://ca.linkedin.com/in/jeffrey-vanderby-bb0a893a)

Aug 8, 2017

PR Measurement’s Secret Weapon Integrated UTMs

It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” or “Which channel is driving the most results?” doesn’t have to resort to “we think” or “it looks like” to provide analysis on the effectiveness of a given campaign.

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