Contributors

About

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

Oct 27, 2014

12 Ways to Improve Your Digital Storytelling

Digital storytelling is vitally important to your content marketing and PR efforts. Use these 12 tips from PR luminaries and renowned journalists to improve your digital storytelling and improve your PR results.
Oct 20, 2014

5 Best Practices for B2B Public Relations

If you do B2B public relations, your target audience self-educates, making your job much more difficult. Here are five best practices to follow to make sure you reach and nurture these audiences.
Oct 13, 2014

5 Ways to Use Native Ads Without Losing Sleep

Whether you love them or hate them, native advertisements have become key to a brand's success. Here are five rules for using them without violating any ethical guidelines.
Oct 6, 2014

10 Ways to Improve Your Crisis Communications

Handling a PR crisis involves proper planning. Is your PR up to the task? These 10 crisis communications tips will help you limit damage, communicate effectively and extinguish flame ups.
Sep 29, 2014

The NFL’s Treatment of Domestic Abuse: Three PR Failures and One PR Success

The NFL's treatment of football star Ray Rice in light of his domestic abuse case continues to blemish the league's reputation. What are the PR lessons? Check out how three businesses completely mangled their crisis management in this timeframe, and how one business pulled off a bit of a PR coup by appropriately reacting to the story.
Sep 22, 2014

Facebook Page Insights: 8 Dos and Don’ts for Measuring Your Facebook Presence

Ah, Facebook! If you had some expertise using Facebook last week, odds are you are an amateur this week. With all the constant changes, how can you know if you're doing a good job. The key to solving the puzzle is Facebook Insights.
Sep 15, 2014

7 Things to Consider When Budgeting Your PR Dollars

Do all of your tactics and tools benefit your bottom line? Before spending another dollar, consider these seven questions that will help you better allocate your resources for your PR budgeting.
Sep 8, 2014

6 Ways Social Media Has Changed Public Relations

You know social media has changed public relations, but how exactly has it done so? See the six ways social media has changed how we do PR and get the tips you need to thrive in this new era.
Sep 1, 2014

9 Things That You Must Consider in Your PR Plan

Do you have a PR plan? Is it effective? If you're thinking of developing or haven't had much success with PR plans, try these nine best practices. After all, a little work in planning can pay dividends in results.
Aug 25, 2014

Is Native Advertising a Threat to PR? It’s Actually a Weapon.

Native advertising can lead to a bit of an existential crisis for PR pros. Jim looks at how much consumers trust native ads, the motivation of publishers and the opportunities for PR pros in native advertising.
Aug 18, 2014

5 Ways to Improve Your Mobile PR

Only 34 percent of PR professionals have a mobile engagement strategy in place. That doesn't cut it in today's world. Deliver your brand message to the masses by improving your mobile PR by following these 5 tips.
Aug 11, 2014

8 Content Curation Tools That Will Slash Your PR Budget

Creating content is a necessity in PR, but it can get expensive to churn it out consistently. Save money, boost efficiency and feed the content beast by using these eight great content curation tools.
Jul 28, 2014

Why Crowdsourcing Is Problematic for PR

Wikipedia. Yelp. Facebook. Those channels make crowdsourcing problematic for PR pros because public opinion is no longer finessed by press releases and press conferences. It is increasingly influenced by the crowd.
Jul 14, 2014

How Companies Use Gamification for PR

Want to earn earned media in a somewhat unique but proven way? PR pros should look to McDonald's, Starbucks and Amazon. The corporations offer scalable solutions for generating results by gamifying PR.
Jul 7, 2014

How to Create PR-Friendly Content on the Cheap

Don't have a big budget? You can create PR content on the cheap by following the lead of the Baltimore Symphony Orchestra, Commtouch and Louis Vuitton, all of which found much success without breaking the bank.
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