Contributors

About

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

Mar 2, 2015

How to Do a PR Pitch on LinkedIn

Journalists may prefer to be pitched on LinkedIn rather than Twitter or on their own blog. According to this survey, […]
Feb 23, 2015

7 Ways to Build Better Relationships With Journalists

When describing the concept of slow PR, Christopher Penn explains that the goal is “to create as much of a relationship […]
Feb 9, 2015

11 Tips to Improve Your Copy’s Readability

If you’re like me you probably write posts or press releases, and then proofread them and wonder what in the […]
Feb 2, 2015

10 Ways to Improve Your PR Messaging

“Bringing the functional benefit of our messages to life isn’t a nice to have, it’s a must have…. We need […]
Jan 26, 2015

6 Ways Social Data Can Improve Communications

Social data. One day you read about social data being leveraged to improve response rates for Ebola outbreaks, and the […]
Jan 19, 2015

25 Pinterest Stats, Facts & PR Best Practices

Sites like YouTube, Instagram and Facebook have demonstrated the power for visual media to influence publics online. One site that […]
Jan 12, 2015

5 Ways to Co-Opt a PR Story

People do not buy goods and services. They buy relations, stories and magic. – Seth Godin As a PR pro, […]
Jan 5, 2015

5 Ways Twitter Can Improve PR Communication

Recently I wrote a piece for Cision with some pretty alarming data about Twitter: Twitter reach in January 2015 <2 […]
Jan 2, 2015

9 Ways to Improve Word-of-Mouth Communication

You may be surprised to learn that only 7 percent of word-of-mouth communication happens online. (WoM) is information passed between […]
Dec 29, 2014

How Far Do Social Posts Reach?

For the past year, the threat of 1-2 percent Facebook Page reach was imminent (at least if you believe this […]
Dec 8, 2014

5 Ways to Improve Your PR Strategy in 2015

“Study the past if you would define the future.” ― Confucius 2015 is fast approaching and a glut of content […]
Dec 1, 2014

25 Time Management Tools for PR Professionals

I recently re-read Laura Vanderkam’s book 168 Hours: You Have More Time Than You Think. The synopsis of the book […]
Nov 24, 2014

11 Tips to Manage Your PR Career

PR is a rough business. PR is misunderstood and undervalued (unless there is a crisis when it is deified and […]
Nov 17, 2014

5 Ways for PR and Marketing to Play Nice

“Even though lexicographers assert that the definitions of marketing and public relations remain the same and theorists say their underlying […]
Nov 10, 2014

3 Steps to Measuring PR’s Business Impact

Why isn’t the PR profession as respected as it should be? I read this question in an article on Fortune […]
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