Contributors

About

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

Jun 15, 2015

5 HUGE Misconceptions About Facebook’s Value to Your Business

 “Facebook, it seems, is unstoppable.” – Adrienne LaFrance, The Atlantic, April 29, 2015 Nowadays, advertising value equivalency (AVE) is recognized […]
Jun 8, 2015

6 Social Media “Musts” for Crisis Communication

It was an air traveler’s nightmare. When it touched down on the runway traveling about 170 miles per hour, the […]
Jun 1, 2015

How to Use Twitter Trends to Earn Media Placements

Nearly everyone in the PR profession would agree that HARO is a phenomenal tool, but there is another oft-overlooked publicity […]
May 26, 2015

4 Ways to Link Facebook Posts to Business Outcomes

One of the most frustrating things about Facebook is to understand the potential of the network and not to be […]
May 18, 2015

3 Things to Know About Social Listening (That No One Tells You)

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. This […]
May 11, 2015

The Most Important PR Measurement Tool You’re Not Using

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on […]
May 6, 2015

How to Engineer the Perfect PR Metric

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” […]
Apr 27, 2015

How Google Analytics Can Improve Your PR Metrics

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. It might […]
Apr 20, 2015

11 Content Marketing Mistakes to Avoid

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content […]
Apr 13, 2015

Don’t Click ‘Publish’! 6 Best Practices for Optimizing Images

“Image optimization is both an art and science: an art because there is no one definitive answer for how best […]
Apr 6, 2015

7 Podcasting Best Practices

“(Podcasts) are so easy and cheap, and because there’s an infrastructure that’s been built by other third parties, I can […]
Mar 30, 2015

8 Best Practices for Content Curation

“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting […]
Mar 23, 2015

9 Word-of-Mouth Campaigns That Rocked

Ten years ago, AdAge published a survey of young adults which asked them what sources of information they trusted most […]
Mar 16, 2015

An Etiquette Guide for Interacting With Journalists on Social Media

For our newest findings, check out the State of the Media 2016 Report! One of the most disruptive things to […]
Mar 9, 2015

5 Ways That a Slow PR Pitch Is Better Than a Traditional One

In an abstract conversation about PR pitches, we would probably agree that having an established relationship with journalists is an […]
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