Contributors

About

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

Sep 28, 2015

5 Perspectives About the Benefits of Influencer Marketing

In a recent AdAge profile, Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications […]
Sep 21, 2015

5 Best Practices to Automate or Outsource Your Social Media

For some people, the thought that you might outsource your social media is blasphemous. After all, social media is an […]
Sep 15, 2015

10 Ways to Successfully Use Email & Social Autoresponders

Autoresponders get a bad rap, but if used correctly, they can be extremely beneficial. Follow these 10 tips to get the most out of autoresponders.
Sep 8, 2015

Why You Don’t Need a Gargantuan Communication Budget

Think only big companies can win digital communication? While a big budget has benefits, it's not solely responsible for success. See 5 ways your business can compete.
Aug 31, 2015

The 7 Commandments of Video-Streaming Apps

Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Meerkat was the darling of […]
Aug 24, 2015

3 Things Everyone Should Know About Online Reviews

Recently, the Atlantic ran an article describing how the TSA and IRS are integrating Yelp reviews into their workflow. From […]
Aug 17, 2015

5 Things Everyone Should Know About Pinterest

Pinterest is powerful...if you know how to use it. Here are five things about Pinterest that may inspire you to use Pinterest as a communication tool.
Aug 10, 2015

10 Easy Hacks To Make You a Productivity Ninja

You’re probably familiar with the egalitarian adage that “we all have the same 24 hours in a day.” And although […]
Aug 3, 2015

5 Things Everyone Should Know About Snapchat

“I have a 21, 19 and 16-year-old using Snapchat for everything including texting. Both (traditional) texting and emailing are dinosaurs […]
Jul 27, 2015

10 Pro Tips for Instagram

Instagram can provide myriad benefits to your brand...if you know how to use it. Get 10 Instagram PR and marketing tips from the industry's top minds.
Jul 20, 2015

6 Pro Tips to Create Bigger Buzz for Your Business

If you believe that superior products and services are the ones that generate the most “buzz,” think again. According to […]
Jul 13, 2015

15 Expert Tips to Build a Stronger Professional Network

What do great networkers know that you don't? And how can you leverage these tips to build stronger professional networks? Check out these 15 tips from networking experts.
Jul 6, 2015

10 Ways to Improve Your Social Media Small Talk

When you and I meet for the first time, we’re probably not going to talk about politics, religion or anything […]
Jun 29, 2015

10 Tips to Become More Likeable

It was movie night and the kids were asleep. My wife and I had snuggled on the couch to watch […]
Jun 22, 2015

Instagram Is the Rihanna of Social Networks

Grantland ran an interesting piece about U2 recently, describing an existential crisis of sorts. On the one hand, U2 is […]
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