Contributors

About

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

Jan 11, 2016

8 New Twitter Features for 2016

Twitter's growth slowed down in 2015, causing it to make a few changes. Check out how these 8 new features will affect PR and communication professionals.
Jan 4, 2016

Improve Your Press Releases With These 4 Ideas

There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being […]
Dec 28, 2015

8 Ways to Differentiate Your Brand on Twitter in 2016

How can you help your brand stand out on Twitter? Improve your brand awareness and impact the bottom line with these eight Twitter tactics for PR in 2016.
Dec 21, 2015

10 New Facebook Features for 2016

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that […]
Dec 14, 2015

5 Ways to Optimize Your Social Networks for Crisis Communication

A lot has been written in the past year about the limited reach and engagement level on various social media […]
Dec 7, 2015

How Niche Social Media Platforms Like Quora Can Be Valuable for PR

Recently President Obama and Hillary Clinton turned to Quora to answer questions. Find out how this social platform is ideal for PR communication.
Nov 30, 2015

5 Common Misperceptions of Social Customers

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online […]
Nov 23, 2015

5 Reasons Email Is Key for Communication in 2016

While social platforms may get all the attention, email is still a valuable tool. Find out why you should implement email communication into your PR strategy!
Nov 16, 2015

10 Ideas to Simplify Your PR

You may not know Max Martin, but you probably have heard many of the songs that he has produced: Kelly […]
Nov 9, 2015

How to Structure Your Content in WordPress

A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. His first suggestion? Add structure […]
Nov 2, 2015

7 Data Visualization Tools That Anyone Can Use

Today, successful stories include customized, data visualization. Make your content stellar by learning how to use these seven tools to engage your audience.
Oct 27, 2015

5 New Social Media Tools That You Should Know About

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change […]
Oct 19, 2015

How Statistics Can Improve Your Social Media Strategy

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” […]
Oct 12, 2015

Twitter to Eliminate Share Count. What’s It to You?

Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that […]
Oct 5, 2015

What PR Pros Need to Know About Facebook’s “Signal”

”Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called […]
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