Contributors

About

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

Apr 25, 2016

What Facebook Thinks You Should Know About Their Ad Products

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. There may be 1.5 billion active users on the […]
Apr 18, 2016

25 New Facebook Features Released Last Week

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point […]
Apr 11, 2016

Why Established Social Networks Are (Probably) the Best for PR

Every day, new social networks pop up claiming to be the next big thing. But for communication professionals, sticking with the standards is best. Learn why!
Apr 4, 2016

6 Research-Based Insights About Viral Content

With so much content published every day, how can you set your brand apart? Gain insights on the virality of content in this post.
Mar 29, 2016

8 Ways to Make Your Press Release More Effective

According to a survey of the releases distributed by (a certain PR firm) on one day: 78 percent of public […]
Mar 21, 2016

Twitter’s Facebook-like Algorithm: What It Means for PR

Last week, Twitter announced that they would implement their Facebook-like algorithm across all user accounts. Previously available as an “opt-in” […]
Mar 14, 2016

5 Best Practices For Social Lead Generation

Despite the fact that social media is so embedded in our lives, social lead generation remains quite difficult for many […]
Mar 7, 2016

Five Tips on Using Live Streaming Video

Live streaming video is not as easy as it seems. Learn which platforms to use, how to prepare and what to do to improve the overall end-user experience.
Mar 1, 2016

6 Best Practices for Identifying and Reacting to a PR Crisis

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers […]
Feb 22, 2016

10 Research-Based Tips for Writing Better Content

There's more to content marketing than word choice. See how adding context to your writing and framing your words will help keep your audience's attention.
Feb 16, 2016

Twitter in Crisis: 5 Things You Need To Know

Twitter stock hit its lowest point last week after Jack Dorsey’s earnings call confirmed user attrition and an year-over-year loss of […]
Feb 8, 2016

10 Tips to Optimize Your LinkedIn Profile

LinkedIn is a very straightforward social utility. But are you doing all you can to optimize your profile? Follow these 10 tips to get more out of your account!
Feb 1, 2016

10 Facebook Features That Businesses Should Use More Often

Facebook will release a bunch of new features in 2016, but there are a few existing ones that are underutilized. Check out how to leverage these 10 legacy features!
Jan 25, 2016

How Effectively Does Social Media Drive Word-of-Mouth?

A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks […]
Jan 18, 2016

5 Best Practices for Publishing Content to LinkedIn

Looking to establish your thought leadership? Take advantage of LinkedIn's user demographics and distribute your long form content to a targeted audience.
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