Contributors

About

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

Aug 15, 2016

Your Marketing Is Only As Strong As Its Weakest Link

While it's tempting to spend your marketing budget on your most successful tactic, today’s buyers exhibit a high degree of cross-channel behavior.
Aug 8, 2016

How Easily Can Businesses Reach a Social Audience?

  “(During the Ferguson, Missouri riots) Millions of tweets were apparently sent during this day where people were concentrating on […]
Aug 1, 2016

6 Best Practices for Social Media Promotion

Social platforms frequently change their algorithms. So how can you reach your audiences? Learn why paid advertising matters and how to do it in this post!
Jul 25, 2016

5 Dimensions of a Social Superuser

Every quarter, there's a lot of talk about user growth and profitability. But who are the people driving key actions? Learn all about these social superusers!
Jul 18, 2016

5 Things to Know About Pokémon Go

Pokémon Go has taken multiple countries by storm. Not sure what all the buzz is about? Find out how the mobile app works and why it matters in this post.
Jul 11, 2016

5 Things You Should Know About Twitter Live Sports

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next […]
Jul 5, 2016

5 Things To Know About Facebook’s Algorithm Change

Facebook has updated its News Feed algorithm once again. Wondering how it will affect your communication? Find out in this post!
Jun 27, 2016

5 Live-Streaming Lessons From an Unexpected Source

“There’s an app called Periscope, and I understand that if too many people watch it that it crashes, so if […]
Jun 14, 2016

12 Places to Find Relevant Content Ideas Now

One of the more effective ways to engage customers in a conversation is with regular, engaging content. But maintaining the […]
Jun 6, 2016

5 New Instagram Features You Need To Know About

Instagram's new changes will affect the way businesses use the platform. Find out how the latest features will help you improve your social marketing!
May 31, 2016

6 New Twitter Features You Need to Know About

Twitter recently announced six new features. Find out what the new changes are and how you can use them to become a better social media user.
May 23, 2016

5 Challenges to Effective Communication

We had a dinner party a few nights ago, and when talking about the entertainer Drake, our neighbors had a […]
May 16, 2016

5 Ways to Improve Internal Communication

You tailor your external communication to your audience, so why aren't you doing the same internally? Follow these 5 tips to improve internal communication.
May 9, 2016

52 Sites to Get Free Images for Your Content

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press […]
May 2, 2016

What Is Distributed Content? (and 5 Ways to Use It)

“Homepages are dead. I think we can probably agree on that.” – Cory Haik, Chief Content Strategy Officer at Mic, […]
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