Contributors

About

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

Nov 28, 2016

How To Do Better Targeting on Twitter

“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]
Nov 21, 2016

How to Influence People Effectively With Social Media

How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media.
Nov 14, 2016

How to Create Fascinating Content with Instagram Stories

Thinking of trying out Instagram Stories in your marketing? Discover why the demographics and usability of the platform are important and how to use them.
Nov 7, 2016

How To Make Your Content Super-Engaging (Easily)

Structuring your content can increase the length of time readers engage with it. Here are simple ways to make your content more aesthetically pleasing to readers.
Oct 31, 2016

How To Be a LinkedIn Superuser (In a Few Easy Steps)

LinkedIn sometimes feels like the forgotten social network. However, it isn't just for job seekers. Here are 7 ways LinkedIn can help you in your everyday life.
Oct 25, 2016

How To Monitor Social Media Like a Boss

Are you missing out on opportunities because you're not taking full advantage of social media monitoring's abilities? Here are 5 ways to remedy the situation.
Oct 17, 2016

How to Optimize Distribution for Your Content

Although search and social are important for content distribution, you're often relying on others' rules. Here's how a strong email list will help.
Oct 10, 2016

How to Find Trending Topics Like an Expert

When it comes to real-time trending data, there are two free tools most people use. Learn how to use Google Trends and Twitter Trends to find actionable data.
Oct 4, 2016

How To Keep Your Email Out of Spam Filters

Are spam filters keeping your marketing emails from reaching their destination? Here's why and what you can do about it.
Sep 26, 2016

How To Use Tech Tools to Improve Your Content

Become a better writer with these tech tools that optimize your writing for search discovery, make text more readable, and correct your grammar.
Sep 19, 2016

A Quick Guide to Social Chat Channels for Businesses

Updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication. Here we look at popular social chat options.
Sep 12, 2016

How To Use Hashtags More Effectively in 2016

Your audience doesn't use hashtags as often as you think; when they do, it's for specific situations. Learn how to hashtags better for content discovery.
Sep 6, 2016

5 Social Customer Service Best Practices

Recently. Twitter introduced a feature that allows customers to send you direct messages directly from your site. Late last year, Facebook […]
Aug 29, 2016

7 Brand New Facebook Features You Should Know About

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether […]
Aug 22, 2016

The One Thing You Can Do Right Now To Improve Your Content

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. If […]
1 2 3 … 8 9 10

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.
  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.
  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.
  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.