Contributors

About

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

Apr 15, 2014

Do Your PR Metrics Lie to You?

Despite hipster protestations, country music has become increasingly popular in recent years. While some might credit Taylor Swift (Jake Gyllenhaal […]
Dec 2, 2013

How To Write Better Headlines That Get More Traffic

When crafting the most important 70 characters of your email, blog post or landing page, don't rely on conventional wisdom or cherry-picked statistics.
Sep 16, 2013

How to Get More Google+ Shares for SEO

Two recent studies indicate that Google+ shares have a huge impact on search engine visibility. Here's how you can generate more of them.
May 6, 2013

How to Develop a Social Media Strategy, Not a Bunch of Tactics

Most social media posts focus on the tactics that support strategy. Let's break with convention and examine how to develop a social media strategy itself.
Mar 27, 2013

How to Create More Meaningful Online Press Releases

Meaningful online press releases have something noteworthy and useful for journos and bloggers in them. These tools will help you find the right content.
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