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Feb 25, 2009
Survey widgets: great tools for starting conversations
Finding the one that best suits your needs You’ve heard about widgets: mini-applications that can be embedded on sites, blogs, […]
Feb 24, 2009
How much does it cost to engage in social media?
Starting a social media campaign for peanuts in tough times I really liked this column from B.L. Ochman on BusinessWeek.com […]
Feb 19, 2009
Study says 60% of journalists now write for the Web
Here’s how you can help them In the summer of 2002, I was trying to explain to a colleague who […]
Feb 18, 2009
Social metrics: which ones matter?
A new effort to define online influence in terms of sharing is taking root In the early days of the […]
Feb 13, 2009
If you had to pay for Twitter, what would you expect in return?
Premium accounts have the potential to make Twitter more useful for PR professionals As I pointed out earlier this week, […]
Feb 9, 2009
How well does media coverage follow trends in social networking?
Social networks enjoy volumes of media coverage that reflect their actual popularity surprisingly well As media outlets seek out ways […]
Feb 4, 2009
Internet vs. Television: which screen commands our attention more?
Public relations practitioners and evil aliens want to know A Super Bowl commercial has been haunting me this week. It’s […]
Feb 3, 2009
Three great tools for (carefully!) pushing content across multiple social sites
How the notion of syndication is gaining traction across online social networks Ambient intimacy, a termed coined in 2007 by […]
Jan 29, 2009
Chatter hotspots: where the most engaged blog commenters converse
Techies, fitness freaks and the celebrity obsessed are redefining the tired concept of engagement How many times have you heard […]
Jan 27, 2009
Wikipedia’s proposed new rules: what you need to know
As Wikipedia abandons its “anyone can edit” ethos, will you lose control of the site’s information about your brand? In […]
Jan 22, 2009
Top 100 Social Media & Internet Marketing Bloggers
Hardly a week goes by that I don’t discover an insightful blog post about social media or Internet marketing written […]
Jan 13, 2009
Pitching journalists in other countries requires special sensitivity, but the same rules apply
If you’ve ever spent time pitching story ideas to journalists in other countries, you probably know how important it is […]
Jan 6, 2009
Top 10 Newspaper Blog Networks
Despite the newspaper industry’s gloom, its blogs are thriving In a quiet coda to a rough year for the newspaper […]
Dec 22, 2008
How using Web traffic for media monitoring could evolve in 2009
The challenges of counting heads to measure your online presence By Jay Krall Web metrics have long been crucial to […]
Dec 17, 2008
Writing press releases for the Web: make it clear, keep it brief
Last week at SES Chicago, a search marketing trade show, Tim Ash had a group of about 30 people crowded […]
