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jay.krall@cision.com'

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Webinar Q&A: enhancing and quantifying your influence

On Monday, my colleague Heidi Sullivan and I presented the latest installment in Cision’s Social Media Webinar series. The free […]

Interview with a pioneer in conversation tracking

For PR professionals, commenting on blogs is a great way to get started with engaging in conversations online. But if […]

Competing for attention internationally on the social Web

In its search for new insights, the social media punditocracy doesn’t turn often enough toward academic research. It should be […]

Top blogs across the pond

A question we’ve addressed often on this blog is, with all the metrics available for determining influence on the social […]

Convincing social media skeptics

Groundswell co-author Charlene Li shares tips on how to show your boss the value of social media How do you convince […]

Q & A on blogger outreach and engagement

My colleague Heidi Sullivan and I did a free Cision Social Media Webinar last week entitled Social Media 101, and […]

Which top universities generate the most conversation on blogs?

Top colleges and universities have long competed for attention in national rankings, media coverage and scholarly journals. Now, a new […]

Business podcasting primer

The power of broadcasting online to reach new prospects In discussions of opportunities to reach new audiences through social media, […]

Social media in the healthcare arena

Engage, engage, engage. That’s the mantra of social media marketers who know how to harness the power of conversations online […]

Creating a social network for insights

I’ve proposed here before that starting your own social network from scratch for public outreach is a bad idea for […]

If Walls can talk: managing a corporate presence on Facebook

Great news a couple of weeks ago for companies that maintain Facebook Pages: the fast-growing social network has made them […]

Top 10 Companies Most Discussed on Twitter at South by Southwest

The South by Southwest Film + Interactive festival in Austin, Tx. has long been a place for new media companies […]

Making sense of social metrics

How to determine which data can help you find the right blogs and sites Too often, discussions about Web audience […]

Age demographics: who gets their news online?

More older folks than Web publishers seem to think A fascinating study from the Pew Internet & American Life Project […]

Should you turn your Web site over to the people?

New rainbows of possibilities in social marketing Perhaps you’ve not yet heard that Skittles got Internet marketers and social media […]

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