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Mar 23, 2010
When a little something goes wrong
Have you ever embarked on a public relations or marketing campaign that was largely successful, but a little something went […]
Mar 17, 2010
Filtering for influential brand mentions: an approach for busy communicators
It’s sometimes brought up as a harsh truth for public relations and marketing professionals: social media “doesn’t scale.” If you […]
Mar 11, 2010
The social Web as a coral reef
For a while now, I’ve been writing about how public relations professionals can use social metrics such as links, comments […]
Mar 2, 2010
Making a big impression on a tiny screen
Last month, research firm Gartner turned some heads when it predicted that by 2013, smartphones and other Web-enabled mobile devices […]
Feb 23, 2010
Free food vs. Tony Kornheiser: a study in virality
Often, people ask us what it takes to make something “go viral”. Some social media strategists will tell you that […]
Feb 16, 2010
The 10 most influential blog posts discussing Google Buzz
In the week since Google announced its newest social Web tool, Google Buzz, bloggers have been doing what bloggers do […]
Feb 11, 2010
5 great social media case studies in pharma
Companies that go looking for reasons not to monitor and engage with social media sometimes wind up with what sound […]
Feb 2, 2010
Are more companies attracting criticism on the social Web?
One of the most common questions PR professionals ask me is how to deal with criticism of their brands on […]
Jan 29, 2010
How the Jetsons got it wrong: the relationship between social and search
One of the many things The Jetsons got wrong about the future of American life when the show first aired […]
Jan 25, 2010
The NFL vs. the Premier League: perceptions of their top teams online
The world of sports is an interesting place to explore the old public relations adage that there’s no such thing […]
Jan 18, 2010
Social search: Where whom you know matters as much as what you know
Back in November we discussed how applications like Google Social Search could change the game of search engine optimization (SEO) […]
Jan 6, 2010
Gauging the pace of change in PR in 2010
Over the holidays, I read Tom Friedman’s excellent book on the convergence of climate change, globalization and overpopulation, “Hot, Flat […]
Dec 14, 2009
Hyperlocal news as a strategy for small businesses
It’s been said that “all news is local”. The maxim is tossed around in newsrooms to remind reporters to look […]
Dec 9, 2009
Keeping an eye on the competition through the social Web
As communications professionals continue to debate strategies for measuring the impact of our presence on the social Web, one of […]
Dec 3, 2009
Web 3.0 promises to bring context to vast quantities of news and views
In Idiocracy, the 2006 film in which human evolution has turned its favor towards stupidity 500 years into the future, […]
