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Sep 6, 2011
Creating a feedback loop for your branded content
Fellow CisionBlogger Yvette Pistorio pointed me to a pretty good post over on Hubspot last week, 5 Vanity Metrics to […]
Sep 1, 2011
Staying out of the weeds on influencer identification
In my little backyard herb garden, I only grow things that I cook with often: rosemary, dill, cilantro, basil, oregano. […]
Aug 30, 2011
What PR pros should understand about behavioral targeting in paid media: an interview
Judging by the overwhelming response to our Future of Media event last week, communications professionals are actively preparing for the […]
Aug 18, 2011
Using tags to track your blog’s direction
Usually when I’m tagging a blog post I’ve just written, I’m thinking about highlighting people, brands and concepts that I’ve […]
Aug 4, 2011
Community newspapers in North America have stabilized
Digital campaigns and social Web interaction may grab the headlines in public relations trade media, but most PR pros I […]
Aug 1, 2011
The long and short of long-form branded content
It’s hard to argue that the social Web hasn’t shortened our collective attention span. We have grown accustomed to the […]
Jul 6, 2011
The 3 core elements of social Web analytics
These days, it’s not easy to keep up with all of the new products entering the social media monitoring and […]
Jun 24, 2011
The evolving role of social media consultants: a chat with Mana Ionescu
As organizations move from debating whether to get involved with social media to a discussion about how to do it, […]
Jun 17, 2011
PR, journalism and computer science students come together on mobile technology
I can safely say that a decade ago, as a college journalism student, I never came into contact with any […]
May 2, 2011
Rethinking what qualifies as a social media crisis
I finished reading Jay Baer and Amber Naslund’s excellent new book, “The Now Revolution: Seven Shifts to Make Your Business, […]
Apr 27, 2011
3 small businesses that prove no business is too small for the social Web
Ever had the feeling that social media listening and measurement are just for big companies? If you need a reminder […]
Apr 12, 2011
New design patterns that could shape the future of your organization’s blog
Several years ago when we at Cision began fielding more questions from our clients about engaging with bloggers, public relations […]
Mar 24, 2011
Building a digital identity with a common name
How unique is your name? When you enter your name in a search on Twitter, Facebook or LinkedIn, do you […]
Feb 10, 2011
3 tools to help communications pros kickstart ideas for Web and mobile apps
If you work in public relations or marketing, you don’t need me to rattle off the growing array of digital platforms […]
Jan 24, 2011
What communications pros need to understand about the online privacy debate
I can’t seem to figure out why Facebook thinks I might want to see the new Natalie Portman/Ashton Kutcher vehicle, […]
