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Contributors
Dec 11, 2008
The future of the Semantic Web? It’s already here
An expert weighs in on how Web 3.0 is about to make media monitoring easier For public relations professionals, finding […]
Dec 3, 2008
Finding your community where it lives
Lessons in social media from a traveling minstrel In today’s social-media crazed world, everyone is pointing toward the next big […]
Nov 25, 2008
Is there a right way to promote your mentions on Digg?
Only as part of a larger mix of compelling content The social news site Digg has come a long way […]
Nov 17, 2008
Handling Wikipedia with care
How to avoid thorny debates when editing content about your brand One day, I took it upon myself to add […]
Nov 6, 2008
Pitching interactive features
Into uncharted territory Planning a social media strategy for a media relations campaign can seem like such an epic task, […]
Nov 3, 2008
Listening to many voices through social media measurement
Embracing the chaotic nature of studying many groups and interests If you’ve ever read one of those “word jumble” sentences […]
Oct 31, 2008
Pitching tech sites?
Here’s a counterintuitive tip: try the main inbox Many PR professionals have long eschewed sending pitches to the main e-mail […]
Oct 31, 2008
Honing in on pitchable, receptive blogs for media research
How to get past feeling overwhelmed about the blogosphere When you’re faced with the prospect of engaging blogs as part […]
