About
James Rubec is a data geek, a former public relations lead and journalist with a love of content and advocacy. Ask him anything @JamesRRubec and be sure to follow @Cision_Canada.
Contributors
Oct 7, 2016
The Rise and Fall of the Pumpkin Spice Latte
Has society reached peak pumpkin spice? Here's what we found from an online analysis related to pumpkin spice products - plus tips for your own monitoring.
Sep 27, 2016
Debate Produces Good Moment for Clinton Campaign on Social Media
Last night, an estimated 100 million people watched the presidential debate on television and online. Capturing that attention online is […]
Jul 27, 2016
The 9 Most Popular RNC Discussions
Cision reviewed more than 1.2 million social mentions during the 2016 Republican National Convention. Wondering what people were most concerned about? Find out!
Jun 14, 2016
Defining Influencer Marketing with Heidi Sullivan
There are so many different types of influencers engaging online and in real life but Heidi Sullivan, senior vice president, […]
May 11, 2016
Salesforce Is Doing Social Crisis Management Right
What did the largest CRM tool in the world do in response to an unplanned outage? Find out how Salesforce tackled its recent social media crisis in this post.
May 3, 2016
4 Content Marketing Lessons from the White House Correspondents’ Dinner
One of the biggest media events in D.C. took place this past weekend. See what Cision found out from 9,300 news articles and 675,000 social media mentions.
Apr 27, 2016
Trump Rules the Media: Fact or Fiction?
With a few more wins, Donald Trump will be the Republican nominee. Last December we identified that Trump’s social mention […]
Mar 17, 2016
Trump’s Detractors Are Getting Louder
Ohio Governor John Kasich won his own state on March 15, but to prevent Donald Trump from winning the nomination […]
Feb 20, 2016
Presidential Campaigns’ Outrageous Digital Marketing
404 pages provide visitors with a fun stopgap during a site’s downtime. Check out what this year's presidential candidates have chosen for their sites!
Feb 19, 2016
Sanders & Clinton Lag Behind Trump
This Saturday is the Nevada Democratic caucus, and Bernie Sanders, the Democratic senator from Vermont, is continuing to keep momentum […]
Feb 17, 2016
Trump to Win South Carolina
Since Saturday night’s GOP debate in Greenville, SC, Donald Trump’s share of voice among residents of South Carolina has increased […]
Feb 12, 2016
Brand Differentiation: Hillary Clinton vs. Bernie Sanders
How well are you differentiating yourself against your competition? This is as important for brands as it is for presidential […]
Feb 11, 2016
#FeelTheBern Is Election 2016’s Top Hashtag
If campaigns are using social monitoring properly, a hashtag calls out a potential donor, supporter or volunteer. Brands should be […]
Feb 10, 2016
Sanders to Win Nevada, Trump the GOP Nomination
Donald Trump might just win. National social polling Cision has conducted shows that with New Hampshire’s win, Trump is unstoppable. […]
Feb 9, 2016
Top 9 Trump Staffers on Twitter
Donald Trump’s candidacy is a lesson for brands: executives can make great spokespeople but brand advocates should exist at all […]
