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Jan 3, 2012
Top 7 Metrics for Tracking Social Media ROI
Social media programs need to be monitored, measured and analyzed over time just like any other program in your company. […]
Dec 22, 2011
Finding the ROI in Social Media
There’s no debating it; social media is hot. It’s still growing at a phenomenal rate and the dollar figures associated […]
Dec 16, 2011
5 More Myths about Businesses and Social Media
After writing last week’s top 5 myth’s I just couldn’t stop. So here are five more myths about business and […]
Dec 6, 2011
Top 5 Myths about Business and Social Media
Here are some of the top myths that continue to perpetuate when it comes to businesses getting involved with social […]
Dec 1, 2011
Social Media Data: Where Do We Get It and How Fast?
As a social media monitoring and analytics company, one of the most frequently asked questions we get is “so what […]
Nov 11, 2011
New Research: Only 0.3% Talk About Personal Drug Side Effect Experiences Online
We’ve just wrapped up our latest research project this week and released the findings here. We analyzed the occurrence of […]
Nov 3, 2011
Which Halloween Treats got the Most Buzz?
Everybody has got one, well two actually. A most favorite and a least favorite Halloween treat. Do you go bonkers […]
Oct 25, 2011
Halloween Costumes at Work?
It’s that time of year again. Time for costumes of all types–scary, adorable, celebrity wanna-be, funny, off-color and those few […]
Oct 7, 2011
Are location based social services worth using?
From a marketing perspective, location based services are fantastic. Given the right tools and data you can slice and dice […]
Sep 16, 2011
Battle on Facebook, Google+ and Twitter! And thank you!
Until recently there has been somewhat of a balance of power between the major social network players. Twitter was your […]
Sep 7, 2011
Ticketmaster makes a great move on Facebook. . . well mostly, if they finish it
Social has been working its way into every nook and cranny possible on the web for awhile. I’ve enjoyed and […]
Sep 2, 2011
Neuromarketing in my mouse and Google + running my DVR?
In the back of my mind I am quietly preparing for the future of what my social media monitoring experience […]
Aug 24, 2011
Interesting Article: “Cracking Down on Fake Reviews”
Who hasn’t been sucked in at one point or another by a fake review? You start reading, eagerly taking in […]
Aug 18, 2011
25% of Adults Visited a Video Sharing Site Yesterday
PEWresearch has published some pretty interesting social media metrics: more and more adults are watching videos online. With the spread […]
Aug 12, 2011
Social Media Impact – No One is Immune
While social media impact is spreading like wildfire, there are still a large number of companies that are steering clear […]
