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Oct 22, 2013
2014 Marketing Trends: Content, Storytelling, Integrated PR
Social media and other channels now demand content, all day, every day. For 2014, this means a resurgence in storytelling and word-of-mouth campaigns.
Oct 16, 2013
2014 Marketing Trends: Real Time Marketing
David Berkowitz - part of the team behind Oreo's famous Dunk In the Dark Superbowl tweet - explains why real-time marketing is here to stay and how brands can take advantage.
Oct 3, 2013
Attribution Modeling: The Key To Real Social Media Measurement
For our new Social Media Measurement Guide, we asked Google’s Analytics Evangelist Justin Cutroni to explain some important Google Analytics functions. Here, we look at Attribution Modeling.
