Contributors

heidi.sullivan@cision.com'

About

One of PRWeek’s 40 under 40 in 2012, Heidi Sullivan is Senior Vice President of Digital Content for Cision and a self-proclaimed social media metrics nerd. She leads the company’s digital and broadcast content teams, the global research team for Cision’s media database, Cision’s social media community team and the company’s content marketing strategy. You can find her on Twitter @hksully.

Dec 9, 2008

Great customer service starts with empathy

Nobody’s perfect, but “I’m sorry” goes a long way Last Friday night, my boyfriend was at the bank and, while […]
Dec 5, 2008

To blog? Or not to blog?

Cision Blog talks to Fusion PR’s Bob Geller about the dual role of blogger and media relations professional During the […]
Nov 20, 2008

What does the Digital TV Transition mean for media relations professionals?

Exploring the implications of the DTV Transition We’ve all seen the commercials: On February 17th, all full-power TV stations in […]
Nov 12, 2008

Top 10 tips on how to avoid a professional embarrassment on Facebook

Employers are monitoring social networks more than ever – are you at risk? Virgin Atlantic recently fired 13 employees for […]
Oct 31, 2008

Welcome to the new Cision Blog!

Helping communications professionals navigate the evolving media landscape Thanks for visiting the new Cision Blog! We’d like to take a […]
Oct 31, 2008

Social media brings together like minds IRL (in real life)

‘Tweet-ups’ become organic networking events for new media mavens The night before Halloween was the first official meeting of the […]
Oct 31, 2008

Hitting the bull’s-eye: Media Relations 101

How to target the media effectively in a few simple steps We hear people say “targeting the media” all the […]
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