Contributors

heidi.sullivan@cision.com'

About

One of PRWeek’s 40 under 40 in 2012, Heidi Sullivan is Senior Vice President of Digital Content for Cision and a self-proclaimed social media metrics nerd. She leads the company’s digital and broadcast content teams, the global research team for Cision’s media database, Cision’s social media community team and the company’s content marketing strategy. You can find her on Twitter @hksully.

Mar 18, 2009

A tale of two cities (Er, one city, two newspapers)

Will the next daily newspaper to fold be another one that shares its city with a competitor? You know that old […]
Mar 13, 2009

Online crisis communications: Beware of the dark site, young Skywalker

Is there a universal solution to preparing for crises on the Web? Earlier this week I moderated a panel on […]
Mar 6, 2009

The Domino Effect: How blogs fill niche holes left by magazines that close

This post is cowritten by Heidi and Cision Internet research editor Ashley Cunningham. Ashley researches blogs and news websites for […]
Mar 2, 2009

You’re probably involved with social media in ways you don’t even know

Just because you don’t tweet doesn’t mean social media is not for you I hear it all the time: “I […]
Feb 23, 2009

CisionBlog welcomes the new Cision Navigator!

Online community for PR professionals re-launched with new and enhanced features and content Cision just launched a new and enhanced version […]
Feb 20, 2009

Honesty before beauty: Pitching more than one contact at the same outlet

Elle’s beauty & fitness director shares insights about pitching multiple contacts at the same time Emily Dougherty, beauty and fitness […]
Feb 16, 2009

Boldly go where no man (or woman) has gone before

Creativity is key during tough times I was reading Simon Dumenco’s latest MediaWorks article on AdAge.com this morning, “Topic A […]
Feb 5, 2009

Social media is a virtual Rolodex for journalists and media relations people

Finding sources is easier than ever when almost everyone you know is connected to you online. On Friday, a friend […]
Feb 2, 2009

Eight can’t-miss media relations conferences for 2009

The latest & greatest events in public relations, marketing and media We constantly hear about new conferences that promise practical […]
Jan 27, 2009

Senate passes bill to delay DTV transition

Consumers still on analog now have over four months to make the switch Last night, the U.S. Senate unanimously approved […]
Jan 21, 2009

Where my ladies at? Not working in the media…

Media research reveals that the editorial workforce is dominated by men My fellow CisionBlog blogger Jay Krall recently conducted a […]
Jan 20, 2009

Will Twitter be the platform that unites journalists and PR pros?

Media relations professionals and journalists can enjoy an authentic and mutually beneficial interaction on Twitter – but will they? The media […]
Jan 15, 2009

No time for social media? Indifference could leave you in the cold…

Tough times call for extra effort The wind chill factor was -27°F as I pulled a third layer over my […]
Jan 9, 2009

Tech terms every media relations professional should know

Can I use my RSS reader to keep an eye on The Long Tail of social media? And what is open source, […]
Dec 15, 2008

The media landscape is changing. Who can media relations people trust to track all of the changes?

Social media provides a plethora of places to find out about media changes – are they all accurate? There are […]
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