Contributors

heidi.sullivan@cision.com'

About

One of PRWeek’s 40 under 40 in 2012, Heidi Sullivan is Senior Vice President of Digital Content for Cision and a self-proclaimed social media metrics nerd. She leads the company’s digital and broadcast content teams, the global research team for Cision’s media database, Cision’s social media community team and the company’s content marketing strategy. You can find her on Twitter @hksully.

Jun 30, 2009

Twitter 101 Q&A: Twitter handles & account set-up

Pipeline Media Relations President & CEO Matt Batt and I did a free Cision Social Media Webinar earlier this month titled Twitter 101, and we received more great questions than we could answer about engaging in Twitter on behalf of a company, organization or brand. In an occasional series of posts, we’ll be answering some of those questions over the coming weeks. Here are some questions and answers about Twitter Account Set-up and Twitter Handles.
Jun 29, 2009

Why are blogs considered social media?

Social bookmarking sites, lifestreaming, social networks and file sharing sites all consist of content created, shared and discussed by the masses. Clearly social media. But what about blogs? Some blogs are looking more and more like traditional media outlets and visa versa. So why are blogs considered social media?
Jun 23, 2009

Social media skills are universal for public relations & journalism

Mashable’s 10 ways J-schools are teaching social media are important lessons for PR pros, too Vadim Lavrusik wrote a great […]
Jun 15, 2009

3 great ways to network with other PR professionals

Who you know might just teach you what you know We’ve all heard the battle cry of networkers (all together […]
Jun 3, 2009

Creating great blogs

10 things you can do to produce an outstanding blog Cision’s SVP of Research Ruth McFarland told me about a LinkedIn […]
May 28, 2009

Quality over quantity: determining a journalist’s coverage

Services that promise more aren’t necessarily promising better CisionBlog frequently discusses how to target the media effectively without using ‘spray and […]
May 26, 2009

5 best practices for creating a corporate social media policy

Bringing law & order to the Wild West isn’t always easy Like the Wild West, social media is so new […]
May 19, 2009

Webinar Q&A: Best practices & ideas for specific social media platforms

Last week, my colleague Jay Krall and I presented the latest installment in Cision’s Social Media Webinar series. The free series covers social […]
May 5, 2009

5 great ways for PR pros to utilize an expert

Plus: Huffington Post’s Media Editor discusses how your expert can become a HuffPost blogger You represent a product, service or brand with […]
Apr 23, 2009

Understanding analysts & industry research firms

Gartner and IDC offer best practices for working with analyst firms Media relations. Crisis communications. Community relations. Internal communications. Investor relations. […]
Apr 21, 2009

5 easy ways to manage mobile media relations

On-the-go advancements and growth bring new challenges to content producers Can’t wait to watch last night’s episode of 24 on your […]
Apr 20, 2009

Q & A on target communities

My colleague Jay Krall and I did a free Cision Social Media Webinar earlier this month entitled Social Media 101, and we […]
Apr 17, 2009

Ready to move on video content sharing?

How a 25-year-old publishing company uses social media and video to interact with consumers and advertisers alike I get the same […]
Apr 2, 2009

Twitter hashtags: Finding your community within a community

Using the # symbol can help media relations pros filter conversations on Twitter At least two or three times a […]
Mar 20, 2009

Is no news good news for magazines?

One way the magazine industry can remain a relevant medium You don’t have to read CisionBlog to know that the media landscape is […]
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