Contributors

heidi.sullivan@cision.com'

About

One of PRWeek’s 40 under 40 in 2012, Heidi Sullivan is Senior Vice President of Digital Content for Cision and a self-proclaimed social media metrics nerd. She leads the company’s digital and broadcast content teams, the global research team for Cision’s media database, Cision’s social media community team and the company’s content marketing strategy. You can find her on Twitter @hksully.

Dec 7, 2009

Does tweeting make you a journalist?

Defining the new journalist Last week I was reading a press release I received from Ad.ly, a Twitter platform that […]
Nov 5, 2009

10 factors to consider when planning a tweetup

You’ve joined the conversation, engaged the community and built up your social capital. Now you’d like to take your online […]
Oct 12, 2009

PepsiCo’s Amp app: Attract niche communities, but don’t alienate others

The social web is all abuzz today about PepsiCo’s iPhone app for its new Amp Energy Drink: Amp Up Before […]
Sep 30, 2009

Managing your personal and professional presence on Facebook through Friend Lists

Now you can have your cake and tag yourself in a photo eating it, too Fellow CisionBlog blogger Jay Krall […]
Sep 21, 2009

Integrated communications: Are YOU a communicator?

If you work in PR, you are probably finding yourself involved in tasks that involve a lot more than traditional media […]
Sep 14, 2009

Like it or not, outrageous actions get attention

You may hate him, but you’ve probably thought about Kanye West today It’s the ultimate challenge: How do I create […]
Sep 3, 2009

How much greater is the impact of a tweet that also appears on a major network primetime broadcast?

Tweet-Peat: FOX Television uses social media to engage viewers Traditional media’s usage of social media is a popular topic here on […]
Aug 31, 2009

Engaging Social Media: Webinar Q&A

Jay and I recently conducted the webinar Engaging Social Media and received some great questions about social media best practices. […]
Aug 24, 2009

Honesty in social media is not just a warm & fuzzy concept – it’s paramount to success

Social media marketing success comes from transparency and community building On Saturday, Gagan Biyani wrote an article for MobileCrunch “Cheating […]
Aug 10, 2009

Tweetapalooza: a case study in creating social media buzz

Community-generated Lolla reviews help continue to build a newspaper brand with personality Lollapalooza came to downtown Chicago this weekend, bringing […]
Jul 29, 2009

Social media monitoring for the point of need

How I got my new glasses for less than $25 My new glasses! By now, most of us have Google […]
Jul 17, 2009

Content Creators: producing great multimedia content

Big Teeth Social Media and Marketing Dude Daniel Hindin offers advice on multimedia  PR is becoming more and more about creating […]
Jul 14, 2009

The future of PR: Do you have the right PR skills to succeed?

If there is projected faster-than-average growth in the PR industry, why is there also keen competition expected? And, more importantly, what can you do to put yourself ahead of the pack?
Jul 8, 2009

Content Creators: going social

I'm excited to feature an interview with Jason Falls on creating social content. Jason is Vice President of Interactive and Online Communications at Doe-Anderson, on of the country's oldest and most accomplished brand-building agencies. Jason's blog, Social Media Explorer, is one of the most popular social media and PR blogs. So, without further ado, here are some of Jason's thoughts and insights on social content.
Jul 6, 2009

Webinar Q&A: social media policies, syndicating blogs & more

Occasionally we like to answer questions here that come up during Cision Social Media Webinars. There is space available in […]
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