Contributors

heidi.sullivan@cision.com'

About

One of PRWeek’s 40 under 40 in 2012, Heidi Sullivan is Senior Vice President of Digital Content for Cision and a self-proclaimed social media metrics nerd. She leads the company’s digital and broadcast content teams, the global research team for Cision’s media database, Cision’s social media community team and the company’s content marketing strategy. You can find her on Twitter @hksully.

Nov 2, 2011

The New Trend of Bloggers Pitching Bloggers

This post originally published on Social Fresh.  Every time I write a blog post, I post it on Twitter and […]
Sep 7, 2011

Twitter 201 Webinar Q&A

Last week, fellow Cision Blogger Yvette Pistorio and I hosted the free Cision webinar “Twitter 201.” There were so many […]
Aug 29, 2011

Cision European Social Journalism Study: Over 95% of journalists use social media for work

  Over the past month, Cision has published two social journalism studies (one in the UK and one for all […]
Jul 21, 2011

The influencer debate: Who spots trends?

Gladwell’s Law of the Few When I first read Malcolm Gladwell’s The Tipping Point (as I’m sure many of you […]
May 18, 2011

The changing fundamentals of PR measurement: 2011 AMEC European Summit on Measurement

We’ve covered the impact of social media on the media and public relations industries many times on this blog. As […]
Apr 8, 2011

Gender gap greater in the media than the U.S. workforce as a whole

I’m excited and honored to be a panelist today at the NewsCertified Exchange “Influencing the Headlines: Empowering Women in the […]
Mar 17, 2011

The Power of the Mom Blogger

Mother’s Day is a little less than two months away… so why are we talking about it today on CisionBlog? […]
Jan 6, 2011

The New PR: Super Responsibility, solid research & the equity of relationships

Celebrating (or something like that!) a half decade of bad pitches It was early 2006: Biz Stone was working at […]
Jan 4, 2011

2011 predictions: hyperlocal, broadcast & digital education

It’s the beginning of the year and that means everyone is making resolutions, coming up with predictions and trying to […]
Jun 9, 2010

Cloudy with a chance of disengagement

@hksully’s 30-day challenge to build 10 new relationships on the social web CisionBlog launched in October 2008, not long after I began […]
Mar 15, 2010

CNN talks PR, journalism and blogging tonight

Special South by Southwest #journchat features key CNN contacts Ever wonder how a large broadcast network navigates the rapidly evolving […]
Mar 3, 2010

Social Idol: Will number of followers equate to votes?

American Idol contestants provide a case study in social capital In many of Cision’s free social media webinars, we frequently […]
Dec 21, 2009

Cision’s Social Media Guidelines: How we did it

In May, I wrote 5 best practices for creating a corporate social media policy here on Cision Blog. Since that post, […]
Dec 18, 2009

My 5 favorite social media case studies

While there a quite a few places you can explore hundreds of social media case studies (my favorite being Peter […]
Dec 16, 2009

The New Media Mix Q&A

Last week, I presented The New Media Mix, a free Cision webinar, with Director of Media Research Valerie Lopez. The webinar […]
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