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Cision invites PR and marketing professionals to share their best practices and advice with the Cision Blog audience. To share your story, contact blog.us@cision.com
Contributors
Apr 9, 2015
4 Steps to Acquiring High-Quality Social Leads
Social media has reached its adolescence. Though many companies have rushed into the social media space, many remain skeptical of […]
Mar 27, 2015
6 Signs You Work in PR
A few years ago, my employer hosted a career day for high school students interested in working in PR. “If […]
Mar 13, 2015
PR Professionals: Always the Bridesmaid, Never the Bride
Let’s play a game that I like to call “Business Executive or Bride?” I’ll describe an outlandish request, and you […]
Mar 12, 2015
PR Tips From The Blacklist: How to Accomplish Your Media Mission
As an ardent fan of NBC’s The Blacklist, I enjoy the great zingers provided by the character Raymond Reddington (played by […]
Mar 6, 2015
More “Pitch Smart”: Your Media Pitching Questions Answered
This is a guest post by Michael Smart, the host of our “Pitch Smart: Media Outreach Training” webinar. It was […]
Feb 20, 2015
Pitch Perfect: How to Dust Off After a Dust Up
When pitching, nothing is more exciting than getting a call back from a top-tier reporter within minutes of sending your […]
Feb 17, 2015
Integrated Promotion: How to Build a Strategy That Increases Traffic, Visibility
With the rise of digital content marketing, the amount of content being created online every day has become overwhelming. The […]
Feb 13, 2015
Tinder: A Publicist’s Dream?
When I joined Tinder, the now-ubiquitous matchmaking app, last spring, I was expecting it to be an absolute zoo. But […]
Feb 9, 2015
A Curious Relationship Between Click-Through Rates & News Releases
My company researches, writes, optimizes and launches (via Cision) multimedia news releases that are designed to generate leads and new […]
Feb 4, 2015
Don’t Pitch Media, Pitch Humans: Fresh Tips on Personalizing Outreach
Want to know what it’s like to be a reporter or blogger swamped with impersonal media pitches? Look at the […]
Jan 6, 2015
What PR Pros Can Learn from The Hunger Games
The third installment of the Hunger Games trilogy, Mockingjay Part 1, came out just before Thanksgiving, and the pop-culture phenomenon […]
Oct 8, 2014
Embracing Change
This is a guest post by Heather Whaling, president of Geben Communication. As humans, change is happening all around us every day–but […]
Oct 7, 2014
What PR Professionals Can Learn from the CIA on Twitter
This is a guest post by Kara Alaimo, Assistant Professor of Public Relations in the Lawrence Herbert School of Communication […]
Aug 5, 2014
Best Practices: 5 Ways to Stand Out in Digital Media
This is a guest post by Anna Julow, Director of Social Media Accounts at BLASTmedia. The digital world is growing at a […]
Jul 17, 2014
Why Content Research Needs PR
This is a guest post by Ashley Sherman, Director of Digital Media Relations at Relevance. PR professionals offer a wide variety […]
