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Cision invites PR and marketing professionals to share their best practices and advice with the Cision Blog audience. To share your story, contact blog.us@cision.com
Contributors
Jul 1, 2015
Dear PR People: Calm Down
Most who have worked in the PR industry for a significant amount of time understand how stressful it can be. But why is it that the case? Nova Halliwell says it's largely our own fault.
Jun 29, 2015
The Implications of the Growth of Social News
This is a guest post by Jeremy Bamidele, a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. […]
Jun 25, 2015
10 Easy Ways to Leverage Press Coverage
Your company has just earned a glowing article from a major news outlet and the exposure has the potential to […]
Jun 22, 2015
Crush Crises Before They Spread: A Q&A With Peter LaMotte
Negative Facebook comments affect all brands. Get tips from crisis management expert Peter LaMotte on how to tackle social threats before they turn into crises.
Jun 19, 2015
5 Unexpected Life Lessons I Learned Working in PR
PR is evolving so fast that communicators can't go a day without learning something new about the industry. But what about life? Nova Halliwell finds five life lessons learned from her experiences in PR.
Jun 12, 2015
3 Influencers Who Built Their Brands With Bylines
This is a guest post by Matthew Bryant, a Media Outreach Specialist at Relevance. Matthew specializes in securing both earned […]
Jun 3, 2015
Can You Prevent Your Next Crisis?
Is crisis prevention possible? Probably not, but crisis communication expert Peter LaMotte explains how brands prepare for crises by generating strong bonds with customers before a crisis is even on the horizon.
Jun 2, 2015
Does Your Content Marketing Strategy Tell a Data-Driven Story?
Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report, […]
May 29, 2015
5 Hidden Ways PR Pros Use Math
Ever heard a PR practitioner complain about math? PR measurement guru, Shonali Burke, sums it up nicely: It drives me […]
May 22, 2015
5 Myths of Working in PR
This is a guest post by Nova Halliwell, a PR professional in New York City. Quick show of hands – […]
May 21, 2015
PR Tactics in 2015: What’s Changed & What We Can Improve
This is a guest post by Angie Orth, a writer, digital influencer, media consultant and adventurer who writes at AngieAway.com. […]
May 19, 2015
What Analytics Mean for PR & Media Relations
Stacey Miller, the senior social and media relations manager at Cision, was a recent guest on the TechnologyAdvice Expert Interview […]
May 8, 2015
Connecting the Dots in PR: The Rise of Planning & Strategic Insight
This is a guest post from the PR Council. As public relations firms compete for an ever-broader portfolio of client […]
Apr 30, 2015
What PR Can Communicate About Philanthropy
Giving back has been the gateway to several effective PR campaigns. Whether you are starting from scratch or seeking to […]
Apr 17, 2015
Asking for a Raise? 4 Tips for PR Pros
A former colleague once warned me not to ask for a raise during our firm’s end-of-year review cycle. “They’ll never […]
