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Dec 28, 2010
The PR Pay-for-Play News Call Back
The phone rings. “Hello?” “Hi, my name is Jimbo and I just saw your press release. We work with news […]
Dec 27, 2010
3 Key Press Release Trends For 2011
Note from Frank: This guest post comes to us from Jolina Pettice Senior Account Manager at TopRank Online Marketing. TopRank […]
Dec 14, 2010
Tapping the emotional power of video
“Year in review” – those three little words yield about 65 million search results in Google. It’s understandable, since the […]
Dec 10, 2010
Are news releases social?
Some say press releases are dead; others counter press releases aren’t dead. Still others offer new names for the press […]
Nov 17, 2010
Marketers can’t resist big brown puppy dog eyes
In order to connect with their audience, some advertisers use humor, others use startling facts, and others still use images or themes that might elicit an emotional response. When asked about a few images often used in advertising to elicit a reaction from viewers, two in five Americans (41%) say that given the options of "a puppy", "a baby", "a sweet old lady" and "a sweet old man", a puppy is most likely to tug at their heart-strings when they see it in a commercial.
Oct 22, 2010
Celebrating innovative small business
Small business is the backbone of America. And there’s a ton of statistics supporting that fact. Consider the following: According […]
Oct 7, 2010
PRWeb Picks: Five Releases we Love this Month
Montana Author Writes Entire Novel on Facebook Last winter, a friend challenged writer Leif Peterson to write a 1000-word story […]
Oct 6, 2010
Five strategies dealing with negative reviews
What do you do when you get a negative comment or review? It could be a blog post from a skeptical blogger, a comment on a blog post, a comment on Amazon.com, a review on Yelp, a comment on Google Maps or any other form of new media. For small businesses, such comments often sting because of the personal investment, and worse, some worry such notes can adversely impact sales.
Sep 21, 2010
New chart: The social platforms marketers choose
Where to start in social media? It’s a common question for many marketers – especially those in small business – […]
Sep 15, 2010
PRWeb + HARO = good for small business
Upwards of 70 percent HARO’s sources are small businesses. It’s a great for both small businesses and for reporters and […]
Sep 8, 2010
Political candidates eye Google as the new “front page”
Election season is well underway – and campaign season is heating up as this interactive chart on the Wall Street […]
Sep 7, 2010
Effort and effectiveness of social marketing tactics
Vocus recently sponsored a MarketingSherpa Special Report: Social Media– Creating a Tactical Plan of Action that has received solid reviews […]
Sep 3, 2010
4 ways to tie Twitter into your PRWeb releases
Twitter has become a simple and fast way to communicate online. Ensuring your Twitter handle can be found easily is […]
Aug 30, 2010
7 timeless press release tips from around the Web
We often get questions about press releases – customers looking for tips and best practices. While there’s a wealth of […]
Aug 27, 2010
Four star lesson for small business marketing
Why would a small business host a special guest speaker at marketing event? Conventional thinking says the speaker’s name recognition […]
