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Jul 11, 2012
15 Must Read Small Business Marketing Blogs
There are hundreds of millions of blogs floating around the Internet today, and sifting through them to find the best […]
Jul 5, 2012
An Under-Recognized PR Benefit: Morale
A couple of years ago, I learned very valuable lesson about one of the under-recognized benefits of PR: employee morale.
Despite placements about our clients and our products in some pretty prominent publications, no story produced as much buzz internally as a story on a local broadcast channel, Fox 5 in DC...
Jun 27, 2012
5 content marketing ideas for your next PRWeb release
Ideas – that’s one of the top questions I hear when out and about or chatting with customers. Coming up […]
Jun 20, 2012
The Cannes Lion Roars of Integrated Marketing
Advertising agencies swept the Cannes Awards this week. AdAge, a staple publication for advertisers, pointed out that of the 20 Gold Lion awards given out, only one went to a PR firm. Ad agencies like Leo Burnett and McCann Erickson won big, while JWT, a legend in the ad space, snatched the Grand Prix.
Is this bad news for PR? After all, just three years ago, the buzz was about how PR pros stunned the advertising industry with the “Best Job in the World” campaign.
Jun 20, 2012
3 ideas for maximizing content from events
Events offer rich opportunities for content marketing. At the recent Vocus Users Conference, several PRWeb clients approached me about inspirational […]
Jun 14, 2012
Seven Essential Pitching Tips for PR Pros and Vocus Users
“Never before have PR professionals had such an enormous opportunity to custom tailor pitches to journalists, bloggers, and content creators, who are most likely flocking to sharing sites online,” wrote Amber Mac in a Fast Company post which discusses how social media can make bad pitches go viral.
She’s right, of course. Here are some tips that'll help you avoid the scenario.
Jun 7, 2012
Interview: Mark Ragan on Brand Journalism and Refrigerator Journalism
Refrigerator Journalism: it’s the anti-thesis of space-filling nonsense. It’s an old school journalism speak for sticky content, which only goes to show that concept isn’t new, despite the fact we have new tools for producing and publishing content. We caught up with Mark, who is the CEO and publisher of the PR Daily and Ragan.com (among others), after his presentation to the 2012 Vocus User Conference to ask him to elaborate a bit on this concept.
May 31, 2012
3 easy tips for successful content marketing
Not long ago I listened to one of the most compelling Webinars on content marketing I’ve heard in a long […]
May 23, 2012
Round Up: National Small Business Week Coverage
We’ve been busy blogging in light of National Small Business Week. Check out Stacey’s small business superheroes for example. Today, […]
May 15, 2012
Integrated Marketing: Maybe It’s Not Called PR Anymore
A little more than a year ago, our CEO remarked to the effect that marketing looks a lot more like PR. His comment is reminiscent of the Cluetrain Manifesto, which was published more than a decade ago, and declared that markets are conversations. That's a concept that effective PR people, especially media relations pros, have always understood.
May 10, 2012
How PRWeb’s financial visibility reaches mobile readers
As a PR profor PRWeb’s parent company, Vocus, I’m pretty enthusiastic about the enhanced online visibility and social sharing. The […]
Feb 17, 2011
Is Facebook effective for small business marketing?
Facebook can be an effective tool for small business marketing. We've seen anecdotal evidence, but now the UMASS Dartmouth Center for Marketing Research and SNCR have provided statistically significant data proving this from a survey of the Inc. 500.
Feb 15, 2011
Social Media Monitoring of the HARO call
PRWeb and HARO are both services of Vocus, which also develops and commercializes social media monitoring software. We also use […]
Jan 31, 2011
Help a Reporter Out goes to School
Danny Kofke is not a PR professional. He’s not a marketer. He’s not a former journalist. And yet […]
Jan 26, 2011
10 media pitching tips for new entrepreneurs
An entrepreneur sent me this question privately on LinkedIn and since the topic is relevant for everyone, I thought I’d […]
